Your ‘One Year Later’ SEO Strategy Checklist

SEO Search Engine OptimizationWhen undertaking any SEO campaign, you’re always going to be checking your key performance metrics, but at the same time, you know that SEO takes weeks and months to show real results.  Therefore, it is best to set some landmarks at which point you can measure your SEO performance and see what you’ve achieved with your SEO campaign.

Your SEO Goals

The central goal of any SEO campaign is to increase revenues. While the things that underpin that are your placement in search engines and traffic, it is possible to achieve these two without actually making any money, which means there’s something up on your website that is causing people not to convert.

After embarking on an SEO campaign, a year down the line offers the perfect chance to look back on your efforts, and see where you can learn from mistakes as well as build on any success you have enjoyed thus far.

Here are the things you should assess one year later.

Inbound Link Portfolio

Link building is still one of the most important aspects of SEO, irrespective of what people might have told you after the Google Penguin 2.0 implementation. It is also likely to be one of your major focuses during the first year of your SEO campaign.

There are two reasons why you build links. First, links from high quality websites pass on some of their authority to your own, meaning you become a respected, trusted website as a result of your association with these sites. Second, and for us, more importantly, you can generate excellent levels of traffic from having links on relevant sites.

There are also two measures to look at; the total number of links you have, which you can find by using Majestic SEO, and the authority of those links, which you can find by using Moz. You’re looking for the percentage increase year on year, before referring back to your Google Webmaster Tools account or using Bright Local SEO Tools and seeing how much traffic you’re getting from these links.

Interest in New Content

Content is the most important aspect of SEO today, and for a business website that means keeping a blog filled with fresh and original content. If you’ve been doing this well, then you should see a significant increase in your website visitors.

Once a week is the minimum you should look to update your blog and post new content; you can do it more frequently, but you need to ensure you have the time to commit to using fresh content.

Social Media Traffic

If you haven’t been following a social media campaign at the same time, then your SEO efforts have inevitably suffered as a result. If you have, then you need to look at how much referral traffic you have earned because of your social media posts, which should have increased dramatically.

At the same time, if you’ve been posting quality content that has been shared and liked a lot, you’ll also see increases in your organic search traffic.

Conversions

SEO is about bringing the most relevant audience possible to your site. If your conversions and revenues haven’t increased, then you haven’t necessarily wasted the whole year, but you’ll need to go back and revisit keywords and think about what you’re doing all over again.

These are all things you can review on an on-going basis, but checking these metrics after one year of SEO activities will give you a great idea of how well you’re doing.

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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