Why Small Businesses Need To Make Time For Marketing

It may seem as if there is so much going on within your business that you hardly have time for everything. Inevitably, especially if you are trying to do everything yourself, something’s will fall by the wayside and not get the attention they deserve. This is why it is important to prioritize and come up with an effective time management system that will allow you time to focus on what matters, even delegating certain activities to others and outsourcing can make your life a little easier. Of all the tasks you have to lend time to, marketing is definitely one of the most important.


As a business owner, you may prioritize the actual running of the business and its day to day operations above all else. You may even regard marketing as something that is best left until a time when you have little else to do. A very common pitfall among new businesses and entrepreneurs is the misconception that marketing is a small part of business success. This view can often be attributed to the fact that many people are not heavily informed on the importance of marketing and what its effects are on a business. In a quick sentence, marketing can make or break your success.


Effectively marketing your business will help to:

  • Connect with your target demographic.
  • Make people aware that your business exists.
  • Tell people what you sell.
  • Notify existing customers of sales and specials.
  • Generate word of mouth through the public’s awareness of your product or service.
  • Draw the consumer in.

Hopefully you now see the importance of a targeted and well formulated marketing plan. Without marketing, your business would not have much to rely on, other than dumb luck, when it comes to succeeding in a very competitive business world.


So, marketing is important…now what?

Now that it has been established why marketing is deserving of your time, you may feel conflicted or confused on how to effectively communicate with your target audience. There is an easy answer to the questions that you may have. The internet is a great resource for ideas and marketing tips straight from industry professionals. You may choose to outsource your marketing efforts to take some stress from yourself, or you may choose a route more cost effective in the long run and consider some training to help you understand the sales process more deeply.


Businesses such as http://www.realitytraining.com exist for this reason. They are well versed in the methods used to effectively market and sell, as well as how to identify with and personalize your campaign in such a way that it reaches its intended target.


Whatever route you choose, marketing is the single most important investment for your business capital. Without a marketing effort your business will likely be stagnate and realize little to no long term growth potential. If your marketing efforts are concentrated and focused in such a way that they are well received by the public, your business income will show a solid return on the funds that were allocated to your marketing efforts. Most start a business out of passion for a product or an idea, with marketing you can spread your passion and keep your dream alive.


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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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