Understanding What Guest Blogging Is Not

blogging for businessPost Panda and Penguin, only a handful of link building tactics have worked effectively for online marketers, website managers and bloggers alike. One of them involves guest blogging, a practice where an author finds niche sites or blogs and then offering them content to publish.

Guest blogging accomplishes a number of things that past link building techniques weren’t able to achieve. It helps build the authority of websites; expands readership; boost site traffic and SERPs; and establishes relationships between bloggers and website owners.

Unfortunately, as with any other method of link building, guest blogging has become vulnerable to abuse. Many people use it to game the system, which in turn has affected its reputation and recently triggered Google to update its algorithm to target the anomalies going on with guest blogging. Perhaps the root cause of this wrong use can be attributed to the wrong perception of people towards guest blogging itself. Following below is a narrowed list of those misconceptions which, if you bite into, could cost you.


Guest blogging is just for link building purposes

It is true that a lot of guest bloggers attempt to offer their content to other websites or blogs for the main reason of generating backlinks to gain exposure to their sites. However, guest blogging is more than just a link building technique. It is also a way to establish harmonious relationship with other bloggers and readers, which many would agree is a better marketing tool for any brand.

Think about it: focusing on links when guest blogging will initially work to your advantage, but it is only a band-aid or temporary fix because sooner or later, readers will grow tired clicking on those links, especially if they don’t find anything valuable on those links. Whereas if you contribute post with the intent to inform and help the host blog’s community and treat link building as a secondary goal, bloggers and website managers will eventually start referencing your work in their articles and include you in their link lists. As a result, you are able to hit two birds with one stone: You get the word out about your blog or website and you are also able to develop a good working relationship with bloggers and their audiences.


Guest blogging = advertorial

This one was mentioned by Jayson Demers, founder of AudienceBloom, in his recent article in Forbes. According to Demers, some people are clever enough to camouflage their advertorials as guest posts. By advertorials he means posts that read like journalistic pieces but actually contain advertisements in them. Well, this is a common occurrence in many guest posts and people just don’t know how to draw the line for readers to understand that what they are reading is a paid content.

Again, the main goal of guest blogging is to add value to the host blog’s community. Content should be clean of marketing quips and should be helpful enough to resolve matters that community members face.


Guest blogging is for everyone

When guest blogging exploded into the scene, almost everyone jumped into the bandwagon. Blogs that were once exclusive opened their doors to accept content from guest contributors, while many websites owners added guest post sections in their sites. Of course, initially the results were good because articles were pouring in. However, there are some people who took guest blogging in the wrong direction–contributing articles with no relevancy, contain broken links or do not exemplify reader engagement. As a result, SERPs were down and sites get penalized.

The point here is guest blogging, when used as link building technique, does not necessarily deliver the same results. Unless you have the time or a dedicated team who can sort through hundreds of articles, then this method may not work for you. Likewise, if you want to keep your blog exclusive for you and your readers, then there is no reason that you should resort to guest blogging.


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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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