Top 5 Online Branding Ideas For Professional Service Firms

There are some really terrific ways professional services such as dental practices can brand their businesses. These branding ideas are a far cry from what other types of businesses use as what works for a hair salon or a pizzeria would not work for a dental practice or another type of professional service. Today, customers and patients are demanding that the professional services they use are educated and well-informed. This means any professional service which expects to succeed must work hard to increase the visibility of their brand. Here are five good ways to brand your professional service firm.

 

Build an Industry Leading Blog

One of the best ways to brand your professional service is by creating a top-notch blog. You don’t want to be just another dental practice blog amongst thousands of others out there. Instead, your blog should be one of the very first to post breaking news within your industry and one readers will trust and turn to for information. Don’t focus on making your content all about your business but rather put your focus on those you serve. With some time, you should see results which will help your visibility and credibility.

 

Conduct a Research Study

if you were to conduct a research study that’s centered around an important, emerging issue, you could raise your brand’s awareness and visibility. If you run a dental practice you could conduct a study on the topic of buying and selling dental practices using social networking which is a hot topic today. You could become known as an expert in your field and gain new patients as well if your study really shines a light on the power of using social media for marketing professional service firms.

 

Write a Series of Case Studies

Case studies are very much “in” today as they’re a great way for professionals to draw attention to their brands. Instead of writing about rather mundane topics, have your case studies center around something that’s currently trending in your industry. You could focus some of your case studies on leaders in your industry who are doing ground-breaking things such as cosmetic dentists who are utilizing cutting-edge treatments that have never before been used.

 

Create Videos that Stand Out from the Crowd

Videos are very popular these days. If you were to record some very unique videos featuring unexpected spokespersons or humorous topics that highlight something trending in your industry, there is a chance that they could go viral. Your focus should be on conveying your brand in a very compelling and unforgettable way. Many professional services today are filming flash mob videos which both surprise viewers and make powerful statements.

 

Develop a Mobile App

If you were to develop a mobile app that your targeted audience finds useful, it would demonstrate that you understand their needs while keeping your brand in front of your audience. If you’re a family dentist, you could create a fun app that encourages youngsters to brush and floss. This type of app would please parents immensely which would encourage them to share the app with other parents they know.

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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