Top 5 Benefits Of Blogging For Your Business

blogging for businessBlogging has been around for several years and has progressed from private online journals to a crucial way of marketing a business. Nonetheless, there has been an argument recently as whether or not blogs are still applicable in the social media world. Today, social media is a vital function to market a business online but it should not substitute a business blog and new businesses should not pass on blogging since they want to only focus on social media. Here is a look at the top 5 benefits of business blogging.


1. Adds New Content to Your Website

Once you have created a business website, it is wrong to believe that you are all through and can relax and watch as traffic rolls in. A website must be a living entity that is constantly updated as well as optimized for SEO purposes. Search engines prefer sites that constantly add new and relevant content to those that remain static. Integrating a blog platform into your website is a good way of adding pages without the bother of having to go via your web development team. Every blog post that goes live generates a fresh page of the website and gets the search engines crawling back and indexing more pages. Every blog post is a fresh opportunity to rank well in the search engines.


2. Inbound Marketing Is Where It Is At

Inbound marketing refers to the practice of generating useful content that clients can get when they are searching for information. Contrary to advertising, the client is seeking you out, not the other way. Consumers have grown suspicious of promotions and advertisements. If you can set up your business/company as an industry that is thought leader through the content you generate, clients will come to trust you and remember you when it is time for making a purchase.


3. Chance to Target Keyword Variations

As you conduct keyword research, it is possible that you will find several potential keywords that you can target on the website. It is vital to pick keywords that are finest fit based on search volume and relevancy. The keywords you are left with should not be wasted. Targeting them within blog posts as well as blog post titles is a good way of generating traffic to an inside page of your website from a long tail keyword. Remember, there is typically reduced competition from long tail keywords.


4. Shows Some Personality

In the end people want to buy from and do business with other people. Business blogging provides a chance to showcase workers plus their writing abilities. The blog comments section encourages dialogue and consumers like to feel like they know somebody at the company. There is more of an association there.


5. Fuels Social Media

The only time social media is effective for business is if the accounts are active at all times. Ideally, businesses should be posting daily. The issue is with what to post. But if you keep a business blog active, then you can share links to your blog posts in the social media. If followers love what they see, they will share the content with their associations which will boost social indications for SEO purposes.


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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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