Three Tips On Formatting Your SEO Proposal

When it comes to selling a potential client on your SEO services, you can’t overlook the importance of formatting your proposal. Sure, the content itself is what might actually sell the client on your company, but the organization is what will make them feel confident in the fact that you are the man (or in my case, the woman) for the job.


I’ve outlined a few of my top three tips for formatting an SEO proposal below. There are certainly several other facets to creating a top-notch proposal, but the format is a great place to start.


Create A Customizable Template

There are a few schools of thought on how to best create an SEO proposal. One method is to write each proposal from the ground up. You talk to the client, find out what they’re look for, and create a completely unique proposal catered to their every whim and desire. Sounds like a truly wonderful product for your potential client to receive, and a truly wonderful way for you to waster your time. Fully customized proposals sound nice, but at the end of the day, you probably have more important things to do.


Another school of thought is to create a template, pick which items your potential client needs, and send it out. Super quick, super simple, and also completely transparent. If you think your client isn’t going to pick up on the pre-packaged please-just-pay-me-my-money proposal you’ve sent them, then you’ve got another thing coming.


The correct way to format an SEO proposal is somewhere in the middle: a template with customizable options. Set aside enough time to write a proposal that outlines every service you offer. When you get a new potential client, take out the services they don’t need, and customize the ones they do to match their marketing goals. Use their company name, their goals, their tools, their properties, etc. to let them know this proposal was created just for them. It will feel unique but you won’t end up losing precious time every time you have to create a new proposal.


Include Deliverables

No matter how simply you state what your services are and what kind of metrics they can reach; some potential clients still might have a tough time digesting exactly what you’ll be doing for them. Furthermore, it’s not completely unheard of for potential clients to be unaware about how much time it actually takes to achieve solid results.


To ensure your proposal is clear on both matters, include a deliverables section that outlines what work you will be doing and when. Therefore, clients will be able to understand what they’re actually paying you for and when they can start to see a return on their investment.


At my company, we like to create simplified calendars that do nothing more and nothing less than say something along the lines of:

  • Month 1: Begin Website Redesign
  • Month 2: Complete five blog posts
  • Month 3: Run Facebook promotion


In our experience, these sorts of outlines make potential clients feel much more comfortable about signing on.


Include Client Actions

In the interest of making the SEO process as easy as possible on your clients, include a section that tells clients ahead of time what they will need to provide you and when. For example, if you’re proposing to run a company’s social media campaign, you might need five pictures a week, two new client testimonials a month, and one relevant link every day in order to run their campaign successfully. However, dropping this on the client when it’s go-time is hardly a way to win their confidence.


Alongside your deliverables, include a section that outlines what client actions are need and when they are needed by. Clients will know exactly what they’re getting themselves into and will feel much more inclined to sign with an Internet Marketing agency that operates in honesty and transparency.


Next time you prepare an SEO proposal for a potential client, be sure to examine the format of your document. Now that you’re armed with this new knowledge about how you can better organize a proposal for the benefit of the client, you might be surprised at just how comfortable and confident new clients might feel when entering the scary world of Online Marketing, with you as their Sherpa.



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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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