The SEO Checklist For 2013

SEO Search Engine OptimizationWho hasn’t heard a thing or two about the SEO world? The truth is that there is so much information about search engine optimization, that you should have spent the last 10 years living under a rock in order not to know anything about SEO. The problem,¬†however, is that the SEO world is expanding on a regular basis, and there are more and more new things to learn in this regard with each passing day. It is easy to get lost in all the rules that you have to follow in order to optimize your website properly.

 

Therefore, you need an SEO checklist, and this list should contain the most relevant things that you can do using various tools and techniques so as to help your website rank high in search engine results. Keep in mind though that your SEO checklist should be current, because the last thing that you want to do is to follow the rules that have changed months or even years ago.

 

What Should Your SEO Checklist for 2013 Include?

You don’t have to be an SEO guru in order to optimize your website for search engines. However, there are some things that will require of you to hire a professional in this field, and you should keep that in mind. If you are not sure whether you understood something correctly or not, the best thing you can do is to leave it as is. Here, we will discuss some of the items that should find their place on your SEO checklist.

 

Finding the Right Keywords for Your Website

When it comes to choosing the keywords that you want your website to rank for, this actually may be the hardest part of your work. There are thousands upon thousands of websites that might be using the same keywords that you want to use. That said you should definitely consider either finding a software solution that will help you find great keywords or hiring an SEO professional. Either way your keywords should have a high search volume and low competition. They should also describe your website, and it is always a good idea start with keywords that have a high enough volume of monthly searches and low competition.

 

Aside from this, you should aim to have your primary keyword in the URL of your website and throughout the content. One of the great strategies in this regard is to select one keyword for each page on your website.

 

Using Google Webmasters Tools

Google Webmasters Tools is quite a powerful tool that can help you get an insight about your website. Using Google Webmasters Tools can help you determine whether you have duplicate descriptions on your site, whether your title tags are too long i.e. have more than 70 characters, and many other things that can improve the ranking of your website.

 

What about the Content?

Despite the fact that search engines might seem a bit harsh on you and your website, the truth is that if you follow their rules search engines will love your website. That said, you should make sure that search engines know what your website is about by featuring at least 1,000 words of content on your site. This will help search engines show your website in relevant searches. However, you shouldn’t add meaningless content just so you can have 1,000 words on your website.

 

One last question for you: have you optimized your website for mobile devices? It’s high time you did.

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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