4 Tips for Using Social Media Effectively to Make Your Salon the Talk of the Town!

The world is still in the grips of a serious recession and any small business owners out there will certainly be feeling the effects of this. If you are fortunate to have your own hairdressing salon you may see a drop in your clientele volume as they start to look for cheaper options regarding hair maintenance. There is very little that you can do to change their mind and it is understandable when you consider how much further we have to stretch our current budgets.

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How To Use Social Media For Market Research

If you’re looking to step into a career in market research, you’ll need to be up to date with the newest tricks and techniques. As with most industries, social media is becoming a common factor in market research, and it’s inspiring a slew of new techniques. You should know about them.


Social media caters for billions of people around the world, all voluntarily contributing

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Social Media Marketing TIPS: Facebook EdgeRank

Facebook EdgeRankIn Facebook marketing ENGAGEMENT is a word to remember. You might not be aware that only an average of 16% of your posts gets seen by your fans. Why? The answer is EDGERANK.


EdgeRank is Facebook’s algorithm to control which posts appear on the individual’s news feed. In a nutshell – the more a user interacts with your posts, the more

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Social Media Marketing TIPS: Photos in Facebook Posts

Social Media Marketing TipsWhen it comes to some effective Social media marketing tips, adding photos to your posts on Facebook – is an effective way to catch attention and get your followers to engage.


Studies show that photos draw more Facebook interactions than videos, text and links. It’s no wonder because it occupies more space than other posts in the Facebook’s news feed!

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