DIY Search Engine Optimization? Are You Crazy???

seo - search engine optimizationKeeping up with the seemingly constant changes to the “rules” for search engine optimization is like trying to keep up with a greased piglet; just when you think you’ve got in firmly in your grasp, it slips away and is two steps ahead of you again. For website owners, business professionals, and executive staff members who are responsible for ensuring that websites are up and running, functioning properly, and optimized correctly,

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Three Online Reputation Management Tips for Non-Profit Organizations

Running a non-profit organization can be quite similar to running a for-profit company. Both non-profit and for-profit companies seek to increase revenues and minimize expenses, but they differ in one very important way: their approach to marketing.  

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SEO: Why Is It So Important?

SEO – Search Engine Optimization

is an essential part of the online marketing.

If you are the owner of a website, then you may have heard of the term SEO. Quite simply, without SEO on your website it is largely pointless in you having it in the first place, but why is it actually so important?

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5 Internet Marketing Trends That Will Continue to Affect Small Business Post 2013

Digital Internet marketing

These past couple of years have been crazy for every small business in the world. The next five to ten years are going to be even crazier. In the past businesses could expect results if they invested a certain amount of money in things like paid search advertising, SEO, and PPC. The overall cost per click advertisements were cheap and you just needed

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Local SEO Tips For Multiple Locations

seo - search engine optimizationEight things to do today to get all your locations noticed in search.

Hundreds of multi-location business owners find it difficult to navigate the complex world of SEO. Seeing any kind of pay-off at all takes time, and it’s time you probably feel like you don’t have a lot of.

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Hire Professionals to Help Run Your Online Campaign and Boost Your Business

If you’re thinking of starting an online campaign, or you’re already running one but it’s not as successful as you would like it to be, then as much as you might like to get it on the right track yourself, sometimes the best thing you can do is ask for help.

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How to Create a Killer Link Building Campaign For a Less Exciting Industry

It’s an age old dilemma for those who work in marketing- how to market and ultimately sell a less than exciting product. Some products are necessary and yet not really so interesting to a consumer, and many marketers attempt to overcome this by simply “sexing it up” and artificially attaching a sexual element to the product, usually by depicting the product next to an attractive, scantily clad model or celebrity. What was once thought of as a comprehensive, even exhaustive marketing effort really doesn’t cut it in the age of the internet.

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How Social Media Monitoring Can Help You to Reach More Customers and Manage Your Reputation

Most companies are using social media monitoring for various reasons. First of all, since social media is becoming an integral part of today’s technology, it is only reasonable to think that social media can affect your business to a certain extent. Second, companies can use social media to market their products and services to a wider audience.

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SEO – Six Ways to Improve Your On-Page SEO

On-page SEO (Search Engine Optimization) is the information that people read when they view any of your web pages, as well as the invisible HTML tags that define the structure of your web pages. In other words, all the content on your web pages and its structure. It is very important to get your on-page SEO right because if your website is optimized for both search engines and users, ranking well in search engines will be a lot easier already. Here are some tips on how to improve your on-page SEO:

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Marketing Your Online Business | A Dummies Guide

If you have started an online business, you may be wondering how to draw more customers to your site. You need to find effective ways to help them discover your business as well as encourage them to take advantage of your services. Here are a few tips that will help you attract shoppers so that your online business is profitable.

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