Inbound Killed the Outbound Star: Why Search and PPC Have Destroyed Outbound Marketing

Inbound marketing

The Internet is quickly becoming a place that isn’t very friendly towards intrusive advertising techniques. After all, time on the Internet, as well as time in general, is a precious commodity these days. Traditional “outbound” marketing techniques are the kind of thing that people won’t put up with anymore. New technologies like advanced search algorithms and the PPC model are just some of the reasons why Inbound marketing is eliminating the old model.

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