Video marketing seems to be all the rave these days. Internet marketing gurus constantly implore you to hop on board the video marketing train before the bandwagon fills up. Why would you create videos to spread the word about your opportunity? The medium of video creates trust like few other platforms. Imagine seeing a real, live, breathing person speaking a clear and powerful message
Social Media networks can be used to travel company’s advantage just as it can be a disadvantage. By promoting travel services, products and offers directly to followers and potential followers on social media sites, this can increase brand awareness, customer retention, and help to gain new customers, which all inevitably lead to greater profit margins.
Social media has become an integral part of travel marketing. “Because it’s where your customers are,” says BA’s content strategy advisor, Kim Willis. She says: “It’s now an important part of how people plan, book and share experiences about their trips.”
A recent example of social media working for a Travel Company was with Virgin Atlantic. Richard Branson publicised via a press release that Virgin would fly a glass-bottomed airplane travelling from London to Scotland. This turned out to be an April fool’s prank, however, the amount of good publicity it created from just a simple, but effective idea was incredible; the prank was banded about via Twitter.
People that visit networking sites tend to trust those who they are friends with, more than what an advert on the TV says for example, and in a way makes sense; perhaps more travel companies should realise that what they say is not as powerful as what others say about them on social networking sites. Some do already, but there are those, especially the smaller independent travel companies who perhaps don’t utilise the social networking tool as well as they could and give more attention to what it actually says on their website or in the shop window.
Reuben Arnold, Virgin Atlantic’s director of brand and customer experience stated “It was phenomenally successful and it had a social reach of 3.5 million, was picked up by traditional media such as the BBC and was even reported as fact in China.” Reuben Arnold also suggested that there was little doubt that they would have ever achieved this level of marketing promotion success through the more ‘traditional’ channels.
Virgin Atlantics head of Creative Strategy, Vivek Wagle added that Social Media has created another way for travellers to decide on their destination, travel supplier, travel insurance etc. Travellers will search and look at reviews on social networking sites and go by what others on there are saying about destinations, companies to use, if there are any discounts, advice on best travel insurance and much more.
Social media is in theory an ideal marketing channel for travel industry companies promoting their products and services, that is at least until complaints start to fly around and potentially thousands can see exactly what the customer is complaining about.
Travel companies do not have this issue when dealing with issues over the phone or via email, but in the world of social media, it’s all in plain sight. This of course can be damaging for travel companies, however, if handled fairly, sufficiently and quickly, there should be no reason for travel companies to panic.
Unfortunately, it’s not as simple as that; issues can be branded about on several websites without a travel company knowing about it, leaving them with no alternative but to not respond to all issues made on those sites. The best way for handling those complaints online however, is to respond to comments made by individuals on the major social networking sites; Twitter, Facebook, Google+ and so on.
Another aspect that travel companies cannot ignore in regards to social networking is that 42% of people who complain via social networking sites expect a response within an hour, recent figures show from a recent report carried out by Edison Research. In response to the results of the survey, Wagle stated: “You can’t fall asleep on Twitter. It requires significant love and attention from our side.”
On the flip side of social media, are the direct marketing campaigns, which can be just as effective in terms of creating awareness and being able to target certain groups of people through profile targeting; this is a much improved and sophisticated technique as opposed to the random targeting methods used in the past.
Furthermore, direct marketing can work will in conjunction with social media aspects; leaflets sent directly to a past, current or potential customers door can reiterate a message that’s been sent via social media channels, and therefore, helping the message to be stronger and more memorable.
When it comes to your small or medium sized business, being able to take advantage of online media is a key way to market your business to your most likely customers. After all, the average Internet user logs in around 13 hours a week online, and over 80% of adults use the Internet regularly,
Personal branding has taken on a whole new meaning over the last decade as the Internet and social media platforms have allowed individuals to market themselves online. Personal branding once meant having a headshot and some business cards, but today it has evolved into personal websites and a strong social media presence. There are many industries in which focusing on personal branding is beneficial, but personal branding is most commonly used by entrepreneurs and freelance or contract-based business owners.
So you want to sell a potential client on your fabulous Internet Marketing services? Perhaps a potential client has contacted you and asked for a proposal on how you might increase their SEO rankings? It all boils down to writing an SEO proposal that is, quite frankly, the bomb diggity.
Search engine optimization is a relatively new phenomenon but it is certainly gaining popularity and rising to prominence. The fundamental point of it is to bring a company website to the top two or three pages of a Google search. As a company, established or new, coming high on a search engine results page is of vital importance for success and profitability.
Our world is becoming smaller and the Internet is to blame. We no longer see customers as people walking into our store-fronts. Opportunity isn’t limited to an unexpected phone call. Thanks to the Internet, our customers can come from across the street or across the globe. The world is just a click away.
How the Internet Started