LinkedIn and Its “Follow” function – How a Business Can Benefit From It?


In an age where social networking organisations like Facebook and Twitter have created a buzz among millions of people worldwide, LinkedIn keeps carving a niche of its own. It has not taken the path that several other networking sites have followed, and so it hasn’t lost to the industry leaders: Facebook and Twitter. Instead, it has targeted business people and professionals, interested in and willing to create a professional relationship; and has achieved tremendous success in its endeavours.


As is the case with every successful application, there is a continuous

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