As a small business owner, you may not know the best way to market your company. For this reason, you might experiment with various marketing techniques. And while print advertising, television and radio are excellent ways to get your name in the public eye, other marketing methods may work better for your company.
This is the digital age, and with practically every household having access to the Internet, many business owners have taken their companies online to attract new customers. Most people head online when they need to research a company or product. If you don’t have a website, you could miss out on these customers.
The Essential Components of A successful Marketing Strategy
Before venturing into any business it is advisable to come up with a good marketing strategy. This will give you a direction because it covers every single aspect of all the business activities you will carry out. The problem with most people who venture into business world get intimidated wondering
For the last few months we were conducting a survey, where small businesses were asked a number of questions about their digital marketing and the need for knowledge.
Over 2000 businesses where exposed to the survey using a number of different means – Facebook targeted advertising, email marketing, LinkedIn and Google advertising.
We have received 411 responses – result was pleasantly surprising. As a “Thank You” to all of you who have participated, we are sharing some of the results and giving a free training – as promised.