Generally, any SEO campaign’s ultimate goal is increasing search conversions, that is, the number of prospects visiting your site from search and deciding to take the next step. Whether a conversion for you means a sale, a newsletter sign up, a page view or a friendly comment left by a visitor, increasing conversions is what you are after. Therefore, there’s no point in setting up an SEO campaign if you don’t know how to measure the impact your campaign has on your search conversions. Setting up a system for measuring your SEO conversions is a tricky but vital part of any SEO campaign.
Let’s have a look at how to go about this.