Social Media Marketing – Integrating Social Media into Your Marketing Mix

Social media marketing‘Conversation’ marketing and social media transform brands in a manner that no other communication method previously has, because it adjusts the fundamental nature of the customer / brand relationship.

However, ‘conversation’ marketing and social media are not efficient vehicles. It is difficult to attain a complete strategy just based on ‘conversation’ marketing when you are developing relationships with clients on a small group or an individualized basis.

For that reason, social media is not an alone or solo act, and it is most effective as part of a combonation strategy. Rather than thinking of the social media as a tactic that is freestanding, you should first take into consideration how you can add the components of social media to your current marketing initiatives. This is the only brand strategy that is guaranteed to work.

Three Step Social Media Adoption Strategy

  • 1. Devise a social media strategy that is appropriate and tactical to your market.
  • 2. Audit your present marketing strategies, and put in social media ingredients where appropriate such as email links etc.
  • 3. Where there is appropriate opportunities to, develop fresh social media profiles on emerging sites such as Pinterest etc.

Five Ways to Attain Cross-Media Synergy Using Social Media

1. Social Media and Search Marketing

These are the core beliefs of inbound marketing. Generate content that regards to your brand and make sure to distribute it as widely as you possibly can. You should also make sure that you optimize each and every content piece for search.


2. Social Media and Email

Good social media and good email are much more alike than they are different. Make sure to add social sharing to your email. Promote your email plan on social media and vice versa. Utilize your social initiatives for trying out new content approaches, adding content that is most successful to your email plan.


3. Social Media and Virtual Events

Your audience is not the number of persons in the room, it is the number of persons in the world. Therefore, take your presentation and add it to Slideshare. Boost it on the social web. There are ways through which you can redefine virtual events by adding the components of social media. Remember, your audience is large and as such your brand strategy needs to be well thought out. While you might be making a presentation for 40 people, for example, it might end up being for thousands of people.


4. Social Media and Live Events

You should use social media to extend your event before as well as after it happens. Talking about your live events on social web before they happen will see an increased number of people interested and this could mean more attendants to the event. Consequently, talking about the event after it happens makes more people aware and those who attended can give their opinion about the whole event. Think Tweet-ups as well as other methods that social media can come to life in 3 dimensions.


5. Social Media and Market Research

Maybe this is the most untapped benefit of social media contribution. Ask your fans and customers what they think. Never ignore feedback from fans and customers as this will tell you if you are doing well or not. Actually, you can produce all-new products through client input. You can implement very easy crowd sourcing programs utilizing Crowd Campaign and similar tools.


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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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