Social Media Marketing – 5 Ways You’re Hurting Your Brand Through LinkedIn

LinkedIn is a fantastic marketing platform for you and your brand. Whilst it was almost exclusively a place for recruiters and job hunters to connect at one time, it’s now a place for anyone and everyone running a professional operation. LinkedIn is like any other social media platform. If you say the wrong things and target the wrong people your brand is only going to get hurt.

Here are five ways you’re hurting your brand through your activities on LinkedIn.

1. Spamming Your Connections

One way you’re spamming your connections is through adding new people and instantly trying to sell them something. You don’t want to do this because it’s bad manners. You’ve added someone and failed to yet form a close relationship. The last thing you should expect is for them to suddenly buy something because you told them to.

It’s a social platform. Being social isn’t launching into a speech about how your product can change their lives. If they want to buy something, they’ll soon enquire based on information from your profile page.


2. Making a Request

Too many LinkedIn users will attempt to add a new connection without any introduction. They’ll use the generic text LinkedIn leaves in there. You should only use a blank request if you know the person well and they know you well, and recently. If you’re connecting with an old friend or adding someone completely new, tell them a little bit about yourself in your introduction.

If they want to add you they will. Blank requests are ignorant and show you can’t even be bothered to spend a few seconds writing them a message. It doesn’t leave a positive impression on you.


3. Combining Twitter with LinkedIn

It seems like a genius idea to combine your Twitter account with LinkedIn. Even better, combine your Facebook with Twitter and LinkedIn. This way you never have to visit social media yet you can still get your message out into the open. Twitter is a place to write your thoughts on a regular basis. On LinkedIn, this will simply lead to spam and will annoy your connections.

It’s thoroughly unprofessional. Leave LinkedIn for big pieces of news which you’ve put some effort in to writing about.

4. Group Articles

A pet hate of most LinkedIn groups is the drive-by-group articles. These articles are posted and reposted in different groups in the guise of something which is supposed to add to the discussion. What they normally end up doing is acting as a place for people to click on so they can get to your website.

It’s another form of spamming. You’ll only receive lots of negative attention. If you’re posting an article written by you, only link it in discussions where you’re answering a direct question.


5. Be Active

Reply to people quickly and don’t leave connection requests hanging. If you’re slow on social media who’s going to believe you won’t be slow when you’re taking orders and providing profession services? Try to make an appearance on LinkedIn once a day, or at least once every two days.


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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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