Social Media For Small Business: 5 Reasons To Use Social Media For Your Business

 

There are lots of reasons to use social media for business that it is hard to choose which ones are the most important! But here are the top 5 reasons why social media is a must for businesses:

 

1. Times have changed. Previously, business circles and social circles were kept separate. Now those lines have blurred and customers or clients want to engage with businesses in a way that was unheard of only a few years ago – customers want a personalised service from a company they can relate to, a company that is social, just like their customers. It’s your job to make sure they can!

 

2. It is cost effective! You can set your social media accounts for business purposes yourself – there is no charge for many of the services offered by social media sites, so there’s no excuse not to build a relationship with your client base. Later though we recommend to outsource part of your social media marketing to professionals.

 

3. It builds your reputation. You can establish your business as one that is trustworthy, and promote yourself as someone with skills, insight and knowledge. Establishing yourself as an expert in your field used to be almost impossible without extensive media coverage, awards and advertising. Now it’s as simple as responding to client queries and giving advice online. You simply cannot buy this form of brand awareness in any other way, and that is one of the most exciting aspects of social media for business.

 

4. Elicit customer feedback. Social networking allows you not only to give information out, but to get information back as well. So you can use social media for business to get great feedback from different types of users. You no longer have to go through the pain of focus groups or lengthy surveys – instead, use social media to gain a fabulous understanding of what your clients want, and adapt your business accordingly.

 

5. Drive people to your website. Social media marketing provides a great way to drive people to your main website, giving you a greater chance of converting your exposure to sales. This is doubly true if your customers can purchase from you online. Higher traffic to your site also leads to a better search engine rank, which in turn gives you even more exposure – which proves that social media really is a winning strategy.

 

We would love to work with you to help you get the most of Social Media.

  • Help you create a solid strategy for Social Media marketing.
  • Train your staff and write a comprehensive marketing plan for daily activities.
  • We will even manage or co-manage your Social Media marketing!

 

Some companies hire social media staff and pay them high salaries. We recommend – outsource it to professionals for a fraction of the cost!

We understand Social Media and we deliver results!

Contact us now for all  Social Media marketing needs: call 01 210 1900 (from Ireland) or +353 1 210 1900 from abroad!

 

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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