SEO: Why Is It So Important?

SEO – Search Engine Optimization

is an essential part of the online marketing.

If you are the owner of a website, then you may have heard of the term SEO. Quite simply, without SEO on your website it is largely pointless in you having it in the first place, but why is it actually so important?


SEO – What Is It?

Basically SEO, or search engine optimization to give it its full title, is important in that it makes your website more visible to the search engines. Why do you need this? Because the more visible it is, the higher you rank on the results pages with you then getting more organic traffic to your website.


Clearly the idea here is that if you have more visitors to your website then you should earn more money from it, but SEO is also essential just for increasing general brand awareness online. Stop and think about it for a second. Say you are a plumber in a city and there are 30 other plumbing companies who are your direct competition.


Now imagine that they all have websites and you appear in around about 20th place in the list. What are the chances of people picking your company when you are in such a lowly position? Would it not be better if you ranked higher and, therefore, made yourself more attractive to potential clients?

How SEO Works (Big Picture)

You only have to think about how advertisements in a newspaper works to see the benefits of SEO. Think about how you browse through the pages and the value that is placed on the location of those adverts. Clearly the front page is going to be the most expensive, often followed by the back page, and think about why this is the case. Basically, it is down to the exposure that the advert is going to get as everybody looks at the front page, so clearly the newspaper is going to charge more for the honor of being on there.


Now think about those small adverts near the back. Think about how little they can cost especially for just a few lines of text and perhaps a small logo. Why are they so cheap? The reason is because the newspapers realize that very few people go there, so with there being less exposure it means they charge less as there is not the same traffic going to those pages.


The outcome? The business listed there will see fewer people taking notice of their advert and there is not the same brand awareness as there is for the company on the front page. In actual fact, SEO works the same way as this just with search engine pages replacing those from a newspaper and it is always best if you can get on that front page thanks to SEO.


This is where SEO comes in and you are always advised to use a professional when it comes to optimizing your website in order to get the best results possible. So in short, SEO is important as it allows the search engines to find your website more easily and it will also rank your site higher thanks to the work done on it. Without it, your competition will come across as being far superior in the eyes of your clients, so take the plunge and have some work done on your website as your business will benefit for some time to come.


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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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