SEO – The Biggest SEO Mistakes Webmasters Make

seo - search engine optimizationIf you are a webmaster, then you will have a lot of responsibilities to burden, and one of them in certainly optimizing the content on websites for search engines, mainly Google. Well, the first thing to understand here is that many webmasters make plenty of mistakes in this department, and most of these mistakes are made not because they do a bad job, but rather because SEO is often a difficult task. In order to be a good webmaster, you will need to have a lot of knowledge, and a large portion of this knowledge has to be accumulated through experience. Here, we will talk about the biggest SEO mistakes webmaster make, in order to give you a heads-up so that you can avoid making these mistakes.

 

Choosing the Wrong Keywords to Focus On

This is probably the most common SEO mistake webmasters make, as they tend to over complicate things here. Namely, as Google’s search algorithm become more and more sophisticated, your keyword strategy should become less and less complicated. While you once had to think about using as many keywords as you could, you can today use one relevant keyword per page and still get ranked high in SERP’s. Namely, it is all about the end users, so you need to create your web content in a way that is valuable to Internet users, as well as good and optimized well enough for search engines. For example, it is much better to use synonyms of your main keyword than to use the same keyword over and over again.

 

Featuring Badly Written or Simply Boring Web Content

Badly written or boring web content is something that will bring even the best designed website down in SERP’s. Namely, there are many webmasters who do everything else just right, optimize their content perfectly, design a great website, but end up with web content that no one wants to read because it is not engaging, interesting, or relevant at all. This is a trap you need to be aware of, as it is not that hard to fall into this trap. Therefore, make sure your web content is up to date and interesting enough. Ask yourself whether you would find it interesting if you were the one surfing the web and coming to the website in question. If the answer is negative, keep working on your web content until you feel that it is interesting and engaging enough for your visitors.

 

Not Paying Attention to Page Titles and Meta Description Tags

When it comes to page titles and meta description tags, you need to make sure you write them all manually, and you also have to make sure that they are connected to the headline of the page, as well as to the web content featured on the page in question. If these tags, the headline, and the content are not about the same topic, then you will have a problem with the crawlers, which will in turn have a negative effect on your website’s position in SERP’s.

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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