SEO – Six Ways to Improve Your On-Page SEO

On-page SEO (Search Engine Optimization) is the information that people read when they view any of your web pages, as well as the invisible HTML tags that define the structure of your web pages. In other words, all the content on your web pages and its structure. It is very important to get your on-page SEO right because if your website is optimized for both search engines and users, ranking well in search engines will be a lot easier already. Here are some tips on how to improve your on-page SEO:

 

Quality Content

Make sure to thoroughly check the content you are putting out there for everyone to see. It should be high-quality, informative and interesting for the reader. Consider these points regarding content:

  • Be original (no duplicate content!)
  • Publish the content on your own website first
  • Include an image or video with your content
  • Post regularly with new content

It is important to consider that the content you use should be written for your target audience and not just to do well in SERPs. Remember that well-written, high-quality content will encourage visitors to not only return, but to share with others.

 

Blog

This goes hand in hand with having great content on your website. Starting a blog, including informative, pertinent content about the business you are in (not forgetting to link back to your business website), will increase traffic and improve search engine results. You could speak to other companies and offer your services as a guest blogger or invite an influential person to do the same on your blog. Keep in mind that the content posted must be of a high standard and it should be updated regularly.

 

Effective use of keywords

The use of keywords is paramount (do your research and make sure you are using the best keywords possible), but just as important is not over-using them. The content should flow and keywords must be inserted at natural intervals. As well as content, think about how many words you are using. Try to aim for roughly 500-700, making sure that you have at least 300 words.

 

Title Tags

The title tag is the HTML tag that describes your web page’s title. This is also the line that will be displayed in SERPs for that web page. Make sure that each of your web pages has a different title tag. Tags should be shorter than 70 characters and contain the keywords that you want to target. Make sure the title describes your web page very clearly. Try to experiment with different title tags for important web pages to determine which one gets the best click-through rate.

 

URL structure

To be SEO-friendly, a URL needs to be simple and straightforward, with no confusing re-directs. The URL names should be meaningful and include keywords and the emphasis should be on using the right URLs and ensuring that they are accessible to search engines.

 

On-Page SEO Tools

There are some great tools you can use to assess and improve your on-page SEO. If your website is running on WordPress, you’ll want to install Yoast’s WordPress SEO plugin. This is one of the best SEO plugins out there. Most other content management systems also have good SEO plugins. If you are not using a CMS, there are free and paid web apps that offer on-page SEO analysis for your website.

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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