SEO – 5 Activities Should Be A Must For The Ideal SEO Package

SEO Search Engine OptimizationTo be successful with your online marketing plans, you need to stay ahead of your competitors at all times. Internet marketing involves a lot of research, planning and implementation. As a strategist, you need to be dynamic and updated with each and every change in the industry. Be it Google’s algorithm updates or a new app released on Facebook, you have to be knowledgeable of everything that can make a difference.

Even though SEO and internet marketing was introduced with an USP that it was cheaper and simpler than offline marketing, things have changed with time. A huge amount of research and highly customised online marketing campaigns are necessary these days to take you ahead of your competitor. Else, you tend to lose out on the race, even if you are ready to spend a lot of money.

 

In fact, there are quite a few things that make an SEO package the ideal one for your business. Let us look at 5 such activities that should be in your list as well to see the best results come from your investments on SEO.

 

Research and analysis

Research and analysis should be where you start. There is no use in planning an SEO campaign if you have not done your homework. From competitor analysis and keyword research to backlink analysis and technical checks, these must be a part of your list of SEO activities.

 

Constant monitoring

Tracking and monitoring the results of your SEO activities is a must. Monitor Google Analytics, Webmasters, keyword rank reports, backlink profiles and competitors. Find out where you were last month and how far you have succeeded through your actions. This will help you rectify or fine-tune your SEO activities for better results.

 

Value addition

Fetching a huge number of backlinks for your website doesn’t work anymore. It is quality that makes a difference in today’s industry. High value domains are the ones to look for when building links for your website. Look for relevancy and authority of such domains to get more out of it.

Moreover, try to add value to your website by adding fresh and quality content. Update page titles, ensuring that they are not stuffed with keywords. Titles and meta descriptions should look natural to readers with the keywords inserted subtly. Don’t make it obvious that the titles are optimised for SEO.

 

Social interactions

Social interactions are one of the most important factors that help websites perform these days. The more people interact with your website through social media, the better are your chances with internet marketing. Integrate social platforms with your website through social sharing buttons. Social media should be a part of a complete SEO package.

 

The early bird

Identify new avenues that seem to have the potential of taking your website ahead of your competitors. Try your luck with such avenues or platforms. Sometimes new tools or platforms can give your website a huge thrust, taking you way ahead of your competitors.

Sites like twitter, Pinterest and Google Plus has worked wonders for some websites. Such new options may be worth a try from time to time!

 

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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