Marketing Your Online Business | A Dummies Guide

If you have started an online business, you may be wondering how to draw more customers to your site. You need to find effective ways to help them discover your business as well as encourage them to take advantage of your services. Here are a few tips that will help you attract shoppers so that your online business is profitable.

Brand Yourself

Your online business needs to have something that makes you more memorable than the competition, and this is especially important for marketing. It will set you apart from similar businesses while giving customers an idea of what you offer. Your brand may be a logo, slogan or profile picture. Incorporate it everything that is related to your business.

 

Add your marketing brand to your packaging, Facebook page, newsletters, website and anything else that might reach potential customers. This will get your name out there and prompt more shoppers to visit your online business.

 

Use Social Networking

One of the best ways to reach new people is to use the many social networking platforms that are available. Twitter, Facebook and Pinterest are some of the most popular ones that will help you get more exposure. Post informative content related to your business, such as tips and hints, interesting facts and questions that invite responses. When people interact with your social media pages, more and more people will be exposed to your business and services, and you are very likely to gain more customers.

 

Involve Your Customers

Some of the best online business involves their customers in clients in business-related activities. They may take a poll to find out their customers’ preferences, or they offer giveaways of popular products. These activities keep online visitors interested, which means that they visit your online page frequently to see if there is anything new that they can be a part of.

 

Optimize Your Website

It is essential that you optimize your business website so that it ranks higher in search engines. Making sure your SEO checklist is in order and your pages are appealing to search engines like Google is paramount. This will give you even more exposure when shoppers are searching for your goods or services. Give detailed descriptions of your products, and make sure that you add tags to each item to help search engines find it. If you have a blog, which is a great way to keep customers informed, make sure that you include headers and subheaders. Link to other related blog posts on your site, and include a few reputable off-site resources.

 

You should also research your keywords thoroughly. This will help you to choose the best keywords for your blog posts in order to get more online traffic.

It may take some time for you to see the results of your hard work, but you will soon find that your online business is growing with revenues rolling in. You can then use your income to increase inventory or improve your marketing skills even more.

 

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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