LinkedIn and Its “Follow” function – How a Business Can Benefit From It?

 

In an age where social networking organisations like Facebook and Twitter have created a buzz among millions of people worldwide, LinkedIn keeps carving a niche of its own. It has not taken the path that several other networking sites have followed, and so it hasn’t lost to the industry leaders: Facebook and Twitter. Instead, it has targeted business people and professionals, interested in and willing to create a professional relationship; and has achieved tremendous success in its endeavours.

 

As is the case with every successful application, there is a continuous urge to expand to broader horizons; and LinkedIn is now trying to consolidate its position in the jobs and careers domain. In line with its focus towards career development initiatives, it has come up with a “Follow” concept, which is similar to Facebook “Like” button. If you are interested in knowing the latest happenings of any organization, all you need to do is to click on the “Follow” icon, and the latest feeds from the company news would be displayed on your profile. The organizations that you follow get shown on your profile this way getting more exposure.

 

There is a perception that the “Follow” concept is LinkedIn’s version of Facebook’s LIKE. Well… Most likely that is the case. However, among users, it has already generated a good vibe, mainly due to the fact that the whole concept seems more relevant, considering the theme of the whole site and its primary purpose. LinkedIn is considered to be a place for serious people, trying to create a network of connections for their own benefit, expressed in financial terms. Following organizations add to their profile, and the concept makes an impact both ways – for the individual user and the organization.

 

Since LinkedIn is all about connections and growing one’s network, it is natural that a user would be influenced by the profile of their connections and might want to follow companies that the particular connection is following. This adds to the popularity of the organization, and creates a similar impact to that of Facebook business pages, but is more effective in terms of impact.

 

Facebook is the undisputed leader when it comes to social networking, and LinkedIn would never be able to reach the user base that Facebook commands right now. However, as a place for professionals, it has hardly any fake profiles or spam content, which makes it a much better place for business pages and business networks to thrive. Especially for those in B2B (business to business) arena.

 

As the battle for business marketing on social media intensifies, it is yet to be seen who emerges the leader in this sub-domain.

 

Has your company availed yet of the “Follow” function? CONTACT US, if you need any help in this. We’ll be glad to advice.

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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