Is The Future Of Ecommerce At Risk?

ecommerce sell onlineQuestioning the future of ecommerce seems like a ludicrous thing to do. After all, more and more people are turning their backs on shopping in the traditional manner and starting to do so online. However, it was not so long ago that ecommerce was merely an alternative, rather than an out and out competitor, to high streets and shopping centres, never mind one destined to drive it to the brink of extinction one day.

Therefore, it would be foolish for the ecommerce industry to be resting on its laurels and thinking that they have it made. Yes, ecommerce might be the dominant means of consumption today, but what are the dangers that could put its future at risk?

Slow Websites

Radware are one of the leading companies to offer services directed at speeding up websites. Earlier this year, they conducted a study looking at the average loading time of 2000 ecommerce sites, and it’s fair to say the results weren’t great.

Radware found that ecommerce sites were slowing down an average of 22% a year. While 22% of a few seconds might not seem much, it’s all going to add up sooner rather than later, and ecommerce customers will notice it.

While the main problem is that sites aren’t taking advantage of the tools available to them in terms of minimizing code and speeding their pages up, many aren’t using the platforms to help them perform in the first place. Many, for example, are still invested in cheap, shared servers, despite knowing they’re not useful for their needs. Instead, they should look at managed vps hosting solutions to enable them to streamline the customer ecommerce experience.

Boring Experiences

While ecommerce is generally lauded for its convenience, there are many other variables working against it. These include the buzz of going into a shop and discovering a gem of an item, feeling the material and texture of an item of clothing and, of course, trying it on, seeing what you look like, and putting it together with an outfit there and then.

Ecommerce sites are never going to replicate these factors, no matter how hard they try, but they should still do all they can to enhance the experience of shopping on them. Making a process as simple as find an item, pay for an item, receive an item work doesn’t have to mean it’s clinical to the point of being robotic.

Too Much of a Good Thing

Even the most popular trends become old and tired at some point. Ecommerce hasn’t plateaued yet, meaning people are still continuing to get on board and trying to make money for themselves. However, market saturation is going to be achieved at some point. We’re already seeing examples of sites that look similar, and if they quickly become the norm, ecommerce sites, especially smaller ones, are likely to be in trouble.

Clearly, the likes of Amazon and eBay will almost certainly continue to thrive, while brands may also have a shot at long term success. The problem is that any industry needs successful smaller names and businesses to be successful, and there is no guarantee of this within the long-term future of ecommerce.

The main risk feeding all of these points is complacency; if ecommerce businesses remain proactive and take a positive approach to everything they do, they’ll go a long way towards safeguarding the future of the industry.

Adam is a business student looking to move into consultancy upon completion of his studies. Adam is interested in ecommerce platforms and would love to specialise his qualification to enable him to advise such businesses.


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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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