Internet Marketing: the Best Way to Help Your Business

It’s amazing how advertising and marketing have changed drastically over the years. In the past, a significant amount of the company’s budget had to be allocated to an expensive TV and radio advertising which lasted mere seconds. Before you can fully understand the services offered or get the company’s contact information, it’s immediately replaced by another pricey advertisement! It’s frustrating for both consumers and business owners.


But thanks to the World Wide Web, Internet marketing is now a viable option for driving direct sales or generating sales leads. You simply have to know how it works.


The Difference Between Marketing and Advertising

Small businesses can’t compete with large corporations when it comes to online and offline advertising. Marketing, however, can help them get noticed without spending big bucks. Here’s how you can distinguish between the two:

  • SEO companies will charge you extra for advertising. Marketing, on the other hand, is included in their fees.
  • If you want immediate results, advertising is your solution. An adept SEO company can help you put your ad on Google’s main page.
  • You’re patient? That’s great! Marketing takes time, but will still be valuable for long term goals, especially if you don’t want to spend extra on advertising.
  • Just like offline marketing, you can create a buzz utilising online marketing strategies (e.g., blogging, emails, newsletters and social media).

To establish an online presence, however, it’s ideal to use both techniques at once. Multiple marketing techniques, coupled with an attractive web design, will drive more traffic to your website and convert your visitors into customers.


Why Internet Marketing?

You may say that you don’t need Internet marketing because:

  • You are not planning to sell online – But that’s unheard of nowadays! Smart business owners know how valuable online marketing is. Fact is, your potential customers are using the Internet to search for you. Yes, you and the products or services you are offering. If you don’t have an online presence, you’re practically saying goodbye to hundreds, even thousands of customers.
  • Your customers are not even on Facebook or Twitter – Internet marketing is not just about social media marketing. It’s just one of the tools.  Search engine marketing, banner advertising, mobile marketing, content marketing and your website, of course, are all valuable elements in online marketing.
  • You already signed up for Internet marketing but don’t see any results – You probably hired the wrong SEO company who didn’t know what they were doing. What about your blog? Is it updated? Keep in mind, it’s not just quantity but the quality as well.


Internet marketing can help your business expand exponentially, faster than opting not to have an online presence at all. Even if you don’t plan to sell online, you still need a website for existing and potential customers to learn more about you, your products and services, where you are located and how to contact you.


Internet Marketing Tips For Small Businesses

  • Change your website’s design – Aside from aesthetic appeal, website optimisation is very important. These days, customers use their smartphones to search for lawyers, restaurants, contractors, et cetera. You don’t know how frustrating it is to click on the company’s number on a website and find out that you have to memorise it. Click to call: those are your website’s magic words.
  • Quality Content – Nobody wants to read material that’s obviously a product of article spinning. Usually the text make little sense at all and simply created to utilise the keywords. That’s not writing. It belongs in the garbage dump. Google will penalise you severely.
  • Email Marketing – Please don’t spam your customers’ emails with messages that are not relevant. Use email wisely and to your advantage. For example, email them about your upcoming anniversary and the big discounts you’re offering.


If you want to expand your small business and compete with larger companies in your industry, you should be adept at online marketing. However, if you don’t have any idea on how to start or what to do, it’s best to hire a well versed SEO and web design company who can help you plan your campaigns.


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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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