How To Utilise The Nofollow Tag

Nofollow tags how to utilize themFor anyone who has been around the internet for a while, we’ve all come across those annoying spammers, leaving their black hat links lying around like a bad small. Comments linking out to casino sites on forums, illicit links back to sites from within a widget – there are so many ways people can deposit their links on your site without you really noticing. Thankfully there’s a very easy way to dissolve the potency of these links, and in doing so the negative potency of the effect they can have on your site.

Nofollow Links

A nofollow link is no different to any other, expect for the fact that it includes the tag rel=”nofollow” as part of the code. This only has to be added to the Meta robots in the header section of your page to ensure that all links on the page will be nofollow. This effectively reduces or even demolishes the link juice normally heartily flowing from each link. The link will look no different from any other, so there’s no diminished effect for any of your users.

Why Use the Nofollow Tag

It tells the Google bots that we don’t wish to pass page rank or give any sort of validation to the outbound link from the site. Google can still pass page rank if it requires, but you are effectively suggesting that they do not. Debate rages as to whether page rank can still flow from a nofollow link – a good bet is that some juice is still passed on from an authority site, but more than likely not from a poorer site with less authority.

Use it in the Right Way

Don’t confuse nofollow with noindex. If a page has noindex tag attributed, it can still pass page rank from a link. What you shouldn’t do is add the nofollow tag to a page which is already noindex, simply because your site will lose page rank as a result. It’s also important not to add the nofollow tag to all pages of your site, because you need to pass page rank from one page to another of your site, and this will be impossible with nofollow on each and every page.

Where Should Nofollow Be Used?

It’s always important to save your crawl budget throughout your site, so use the nofollow on pages where you are not looking for PageRank. Sign in and register pages would apply, as would privacy pages. Your comments section should also be nofollow, simply to deter spammers looking for an easy place to deposit links through a tiny and irrelevant comment on one of your well crafted articles! Finally, you should place the nofollow tag on the end of any outgoing paid links that are being offered through your site, if you take part in ay activities such as this. This is essential to ensure that you are up with Google Standards compliance, which dictates that paid links must be nofollow.


The nofollow tag is a difficult one to balance. Use it too much and things start to look a bit unnatural to Google. Use it too little, and you are almost encouraging spammers to come along and take advantage of your good link nature!

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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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