How To Increase Website Traffic And Conversion

If you are a small business owner, a professional or an estate agent, a website can provide a huge boost to your business. When you talk about a profitable website, there are two important factors involved. First, you need more new people to visit your site. Second, you need visitors to turn into your customers. Both these objectives are not mutually exclusive. You can adapt simple processes to increase your website traffic and conversion.


Ways to increase traffic

Social media buttons:

One of the best things you can do is to use your existing visitors to generate more traffic. The simplest way to achieve this end is to integrate social media buttons into your website. This way, you make it easy for your visitors to share the pages and inform their friends about your site. Increasing social signals to your website is also a great way to let the search engines know your content is quality, which could move it up in the rankings.

Social media marketing:

Use social media platforms to spread word about your real estate agency. Join groups and communities of in your region and engage in intelligent discussions. Facebook and Twitter can get you a good number of visitors. Facebook is still an extremely cheap way of reaching a large audience within a specific demographic.

Pay per Click:

Pay per Click or Google Adsense is an effective way of increasing the traffic of targeted visitors to your website. The advantage of using this method of marketing over other paid advertising methods.

Link building:

Link building is a way of harnessing the traffic that visits the website or blog with which your website is linked. Identify high Page Rank websites and link your site with them. More the high quality sites you are linked with, the better for your visibility, SEO and traffic generation.


Ways to enable conversions

Generating traffic is of no good if you cannot convert them into your customers. So, along with implementing ways to generate traffic, you also need to use techniques to enable conversions.


When visitors lands on your website, the first thing they look for is valuable information. If they are captivated with the content present on the landing page, they probe further into the site and you get a chance to convince them about the benefits of your real estate agency. You can engage visitors with photos of available properties and informative content.


Simplify the use of your website so that users can have a good experience on it. This way, you can engage them better and enhance chances of conversion.

Offer bonuses and incentives:

Offer discounts and special offers for people who use your services for the first time and for people who refer their friends to your business.

Customer service:

You need to aim for sustaining and retaining customers. For this, you should provide excellent customer service.

The only sure way to success is to continuously convert traffic and retain customers. However, based on market trends, you might have to constantly change your strategies.


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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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