How To Improve A Company’s Online Presence and SEO

Internet marketingIf you own or work for a small or local business, chances are you currently have some form of online profile describing services or products you provide and how you can be reached. It doesn’t matter if you have a single webpage or a multi-paged website, as long you have some sort of Internet presence then you are already reaching out to new customers.

What you might not be aware of though is the influence search engines such as Google, Yahoo and Bing have on directing potential customers to your business. When a person searches online for a local company providing a specific service or product, the aforementioned search engines will identify and locate all relevant companies in the vicinity.   This information is presented as a list, and the positioning of the different companies on the list is determined by the amount of web traffic they receive each week. As a result it is extremely important that you ensure you are constantly receiving a steady flow of traffic, as this will decide where you place on the list and as a result how many people are directed to your business.   There are multiple ways you can increase your web traffic, but all methods can be split into one of two groups: inorganic and organic.

Inorganic vs. Organic

Inorganic methods are those developed to directly increase your search engine ranking through association and advertising programs like pay-per-click. These methods are focused on increasing your ranking over a short period of time, and are not of great benefit to your company in the long run.   On the other hand, organic methods identify your current ranking and potential opportunities for you to backlink and cite your page or site on relevant websites and directories. Organic methods can also involve rewriting existing content on your website to make it more relevant to your company.   The best type of organic methods you can use to increase search engine ranking are pieces of software known as local SEO tools. SEO stands for search engine optimisation and it is the process of increasing ranking through careful examination and management of online presence.

Local SEO Tools

There are a number of local SEO tool providers operating today, and a large variety of tools that can be bought. As a result I would advise you to spend some time reviewing any products you are considering buying, and to research any companies you are thinking of buying from.

 

The first tool you should look to buy is a local search rank checker, as this software will identify where you rank on the previously mentioned search engines. You should also look to buy a local SEO check-up as this tool locates other sites and directories where your company has been mentioned, and allows you to check that relevant and up to date contact information for your company has been provided by the author.

 

Always buy from a reputable company, as software like Bright Local SEO tools is extremely efficient at helping you increase your search engine ranking, and as a result both your online presence and your customer base.

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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