How to Implement a Marketing Strategy on LinkedIn That Gets Results

linkedin marketing unlockedLinkedIn provides businesses of all types with several marketing opportunities. If you wish to use this professional networking site to promote your business you’ll need to develop a comprehensive marketing plan that’s consistent.


Create a Powerful Business Page

The first order of business involves creating a business presence on LinkedIn so that you are given access to more features that will make your business more visible. When building your company page, focus on adding graphics, content and your products or services that compels people to want to follow you.


Inserting copy from your website goes a long way towards creating value for your products or services in the mind of the reader. Next you need to put a “Follow” company button on your website, send out email invites and refer to your company page when interacting with people in your LinkedIn industry groups.


Create a Group Based on Your Industry

A good way to establish yourself as a thought leader in your industry is to create an open group on LinkedIn based on your industry. An open group grows faster than a closed group which means you’ll gain more members and have better results as far as obtaining leads is concerned. You can grow your group by sending invitations or sharing it – both which can be done using LinkedIn tools. You also should spread the word organically about your group among your employees, customers, vendors and people of influence within your industry. When sending out invites, use personalized messages to explain the value people will get by joining.


One of the nicest things about managing your group is that you’re allowed to email your members up to one time per week. Any email you send out will take the form of a LinkedIn Announcement.  This is a great way to generate leads from LinkedIn and more so if you’ve built a large group of users. Most companies who run groups get most of their LinkedIn leads on the days they send out emails so running a group definitely makes for a good LinkedIn strategy.


Post Regular Status Updates

Regularly updating your status on LinkedIn is a good way to stay in touch with your network. Try to post updates two to three times a week with different types of valuable info. Some ideas to consider include posting a shortened url link to one of your blog posts, adding a link to a relevant article or news story, linking to a short YouTube video that features content relevant to your industry or making a press release-like announcement about a new product or service you’re now offering.


The beauty of status updates on is that they are automatically fed to your contacts’ news feed whenever they log into LinkedIn. The key is to post content that tells your network that you’re “in the know” and that you have access to information that may help them. This way, those in your network will be compelled to share your information with their networks which increases your reach, visibility and improves your lead generation efforts.


It doesn’t matter if you run a law firm in Phoenix, Arizona or a hardware store in Topeka, Kansas, it’s possible to build a solid LinkedIn marketing strategy on a scale that suits your needs. Here are a few ways you can use LinkedIn to promote your business.


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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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