How to Hire a Marketing Company – 4 Simple Steps

Hiring a marketing company in San Francisco can be a serious investment for you, one that requires not only money but also time. Make the wrong choice and it can have a negative impact on your brand image, online visibility and popularity, and, of course, on your sales. Don’t base your decision on a whim, or worse, on the price alone. Cheap is seldom good.


Step 1 – Understand Your Needs

If you are the owner of a small business you will need a marketing company to handle everything for you, including advertising on different platforms using different tools, optimizing your site for search engines, and doing social media marketing and brand building, or just one of these.


Maybe you’ve already started doing some marketing on your own and need a marketing agency only to complement your efforts. At any rate, you need to know why you’re hiring marketing services. It’s a good idea to define some broad targets as well, although it’s usually best if you decide them together with the marketing experts you’ve hired, after they do their research. The info you’ll find on the internet can help you define both your needs and goals.


Step 2 – Set a Budget Cap

Marketing services in San Francisco can be quite expensive, and if you don’t set a limit to your budget, you can easily end up speeding more than you can afford, without even realizing it. It’s a lot easier to define your marketing budget after you do a bit of research and look at what marketing companies in your niche charge for their services. But show flexibility when need be. If a costly strategy works wonders, maybe it’s best to invest in it, if the long-term returns make it worthwhile. After making the list with all the companies that you wish to send a quote to you should do some research.


Step 3 – Research Candidates

When comparing marketing companies, you will want to consider at least the following factors:

  • Reputation
  • Years in business
  • Portfolio
  • Experience in your niche/segment
  • Location (Local agencies can do local marketing more effectively.)
  • Quality of their website
  • Feasibility of their promises (Professional agencies will give you facts and percentages, and set milestones and deadlines.)
  • Billing system, i.e. recurring payments, monthly payments, payments depending on performance, etc. (It’s a bad idea to pay a big lump sum at the start of the marketing project. Paying in installments gives you more flexibility and control.)


To find out more information related to marketing companies, you can always check the internet or ask your friends which had previous experiences with a marketing company and take in consideration their opinions.


Step 4 – Test Out a Few Companies Before Signing Any Contracts

Many online marketing companies will offer you some kind of trial service. This may not involve actual promotion, but rather analysis and consultancy. Even if the trial period is short, you will be able to establish whether there is chemistry between you and the marketing company. This is important, as your relation will probably be a long-term one.

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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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