How To Go Sherlock Holmes On Your Site Visitors

SEO Search Engine Optimization

Understanding who your customers are and what drives them is one of the most important ways you can ensure you succeed as a business. Once you know who it is that’s buying your product or using your service, you can find out what they like about it, what could make it better and how you can reach them (the route to market).

 

This is also true if you’re a webmaster, but the tricky thing in this scenario is trying to find out about a group of people that you will probably never meet in person or even really communicate with much. You can’t know who’s visiting your site, so how can you know what their thoughts and hopes are?

 

Of course you can carry out research with surveys, or by asking your visitors in your forum, but unless your site is getting twenty thousand hits a day you probably won’t get much of an answer anyway. The information you can get will likely come mostly from Google Analytics or from the analytics on your site. ‘Location’, ‘time of visit’, ‘size of monitor’… what can that possibly tell you about someone?

Well actually it can tell you quite a lot – or at least it can give you some very solid clues as to who your visitors are. If you apply a little ‘deduction’ like the great detective himself, then you might just be able to infer an awful lot about your typical visitor. Read on to see how this might work…

 

Location

SEO Search Engine Optimization

One of the first things you’ll learn looking at Google Analytics is where your traffic is coming from. Right away this tells you a lot about them – it tells you what their first language is, and what their currency is. It tells you a bit about the religion they likely subscribe to, and if you are getting a lot of hits from a country speaking another language it tells you that they are probably multilingual. And what does that tell you? It tells you that they are likely well educated, well-travelled and generally interested in world affairs. How can you include more of that kind of thing in your site?

 

Time of Visit

The time that your visitors hit your site will tell you a bit about them too. For one, it tells you that they are either night-owls or early birds, and then at the same time it will tell you a little about their working hours. Are your visitors the organised type who like to read in the morning before work with a cup of tea? Or are they the coders and the students who sit up all night browsing the web?

 

Time Spent

SEO Search Engine Optimization

The amount of time that people spend on your site tells you an awful lot about them and about your site. It tells you about their attention span for instance, and it tells you about their patience. More crucially, it tells you whether or not your site is engaging enough to hold the attention of your audience.

 

Computer

SEO Search Engine Optimization

You can also find out a little about the computer that your site is being viewed on, and this will once again tell you a bit about those people. A huge monitor for instance might suggest a fairly high income, while the use of Safari or Chrome tells you that your visitor knows at least a little about computers – enough to change from the default browser.

 

What else can you infer?

SEO Search Engine Optimization

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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