How To Ensure Your Branding Gets Noticed

Almost every business believes they are in a branding war and it is important that their branding is seen effectively above all others, especially those in the same industry. Branding a company is one of the most successful ways that a business can be marketed, but it is how you get noticed that is essential.

Personal Branding Formula

You do not have to have the same budget as the mega global businesses around the world to gain attention for your location. Some businesses are perfectly happy working in a local or regional environment and it is there that your branding should be targeted successfully. Although it is easy to recognise the McDonald’s, Google and British Airways brands wherever they are marketed or advertised, you will be looking to achieve the same recognition status that matches your business requirements.

 

Branding essentials

Branding is not only about designing a logo that stands out well, although that is an essential part of your brand strategy. It is better to fully understand how your potential and current audience considers your business, before you move onwards with your branding designs. Once you have gained that knowledge from market research, you will know how your audience sees you.

 

By assessing the good and the bad points about how you are currently known, you will be able to pinpoint any of your services or products that particularly stand out to your clients. An in-house determination is required so that you can appreciate what particular points differentiate you from similar companies.

 

By talking with your current customers, you will get to understand why they deal with you. Are you happy to stay in the same area of the marketplace or are you looking to expand regionally, nationally and globally?

 

Pulling it all together

Branding takes you into a much wider audience than was available in the past. Instead of only considering packaging, marketing and advertising consistency, you will be able to judge how all of your social media integration will work best for your organisation.

 

The people in charge of business innovation will need to establish how your business intends to change over the next few years, because it is better for a brand to stay the same over a long period of time so that your customers are able to recognise you when they see your name and logo.

 

Many businesses expect to add a Facebook page and a Twitter account as well as a blog to their website because they believe that customers will flock to your business, but you need to plan ahead and hire the correct people to manage these accounts for you so that your company’s attitude and approach remains the same. You will be creating your own voice so that customers will instantly recognise you, know you and understand exactly what you do. When you think about Virgin, Amstrad when they were in business and Tesco, you only have to see their branding to fully understand their work attitudes and know the type and style of service that you will receive.

 

Branding isn’t something you design by committee across the course of one afternoon. It is an ongoing challenge where you present your best points to your customers so that you can maintain your position in the marketplace and expand when it is relevant to your business planning.

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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