How to Drive More Traffic to Your Website From Your Facebook Page

Facebook marketing

Drive More Traffic to Your Website From Your Facebook Page

If you aren’t already, participating in social media needs to play an important role in your online marketing efforts. Facebook is one of the top social media sites and has a reach that is truly global and comprehensive. This makes it worthwhile to take the time to create a strategy for driving your Facebook visits back to your website. Let’s look at some ways to do that:

 

Interactive Promotions and Contests

By creating contests and prize giveaways on your Facebook page, you accomplish two things: capture personal details – most importantly, the emails – of prospective clients, and drive the expansion of your social media reach and influence as word spreads about the chance to win something valuable. More often than not, the returns you get from these far outweigh the cost of the seed prize, itself.

 

Furthermore, people will always have your email saved or bookmarked because of anticipated future contests. The easiest way to do this is to use Facebook’s built-in ad campaign management system and have your ads shown to likely buyers or interested parties.

 

Frequency Management

This refers to the amount of time you devote to your Facebook page, and denotes an important number that varies for each business – but from which you can wean general guidelines. Posting too frequently on your Facebook Wall (especially mundane news) eventually leads to people in your network tuning you out. Only through Analytics and practice can you settle on an optimal frequency. When you do post, make sure the content is informative and fulfills a need, instead of being a blatant marketing attempt.

 

Interaction is Imperative

Well, this is obvious; but the nature of your interaction with your social network requires some research and dedication. For serious companies, having a social media manager is warranted and leads to greater returns than the investment; you must have someone capable of answering questions accurately, quickly and even jovially. People like to feel as though the businesses they support are part of their community, and the goodwill that a dedicated response fosters goes a long way in the interest of loyalty.

 

Using Google Analytics

The best way to give the people what they want is to simply watch what they’re doing. You can ask them, as well, but action doesn’t always follow verbal expression. Set up a Google Analytics – or other advanced Analytics platform – to see what Facebook posts and landing pages are getting the most traffic. Then follow up on those topics of interest with video marketing, new articles and any other media to garner a response.

 

The biggest takeaway from all these methods to capitalize on Facebook engagement is to simply watch and learn from what the members of your social network are doing. Getting them to your business website is simply a matter of following through after you’ve listened to what they’re telling you they want.

 

 

 

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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