How to Choose Colors for Your Website

When it comes to developing a website that users will be attracted to and will want to spend a lot of time on, you have to think about every last detail during the design process, from the layout to the specific pages within your site, the information contained within the pages, and the actual colours that you plan on utilizing throughout the site as well.

 

If you’re struggling to come up with a great color scheme for your new website, continue reading for some important tips that can help make the process easier for you to tackle.

 

Pick Three Main Colors

colours for your website

The first step in choosing colors for your website involves choosing three main shades that you want to utilize. Perhaps you want to incorporate the colors that are associated with your brand or that are found in your logo. This is a great place to start, as it will tie everything about your business together.

 

The first color that you choose should take up about 60% of your entire concept. So make sure that it’s a color that represents your company and that’s easy on the eyes.

 

Next, pick a color that serves as a natural contrast to the first color. This hue will be used about 30% of the time on your website. To choose a complementary color, utilize a color wheel, which can show you what shades are opposites and really go best together.

 

Finally, your third color will take up 10% of the design scheme. This is an accent color that will complement both of the other colors that you chose but will not be the primarily focal color.

 

Neutral Colors are Best

color wheel for your website

Avoid neon colors or other extremely bright shades. Focus more on natural options that won’t cause eyestrain. Picking a neutral shade for your main color will also make it easier to choose complementary colors.

 

No matter what, avoid those colors that are difficult for the eyes to handle over long periods of time, especially for people who will be looking through your site for products and information.

 

Remember What Colors Mean

colours for your website

Colors evoke specific feelings in people who view them. This occurs on a subconscious level, of course, but it is important to understand how the colors you choose for your site will affect your audience. For example, blue is a great color if you want your audience to view you as a trustworthy company that is loyal and patient. Yellow, on the other hand, is a really fun color that evokes happiness. Green is often associated with the natural world and health. And pink is a very feminine color. These are just a few examples of how colors can imply things about your business without you even trying to influence your customers.

 

Designing your website should be fun rather than frustrating, especially when it comes to choosing a color palette. By keeping the meaning of colors in mind and opting for natural, complementary hues throughout the site, you will definitely have visitors coming back regularly for updates.

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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