How Much SEO is Too Much?

SEO search engine optimizationLinks that nourish

In terms of what matters most to Google when it comes to ranking your site, there’s really only one game in town. And that game is the link game. It can be played in many ways, from mild to wild. You can build links the grocery store way, adding real value to your client’s businesses with great ingredients for the perfect, filling meal.

Links on meth

Or you can do it the meth head way, getting links any which way you can, ethics and Google’s rules be damned. If links are your drug, you’ll do just about anything to get them. Spamming is just as good for a fast buck as it is for destroying perfectly good businesses who were crazy enough to trust a shady SEO company with their campaign.

 

How much “SEO” is too much?

That’s not even the right question to ask.

Any amount of meth is too much meth. It’s not about “too much SEO” as it is about low quality SEO. And low quality SEO isn’t like buying a pair of low-quality shoes you can replace when they wear out. Low-quality SEO can stick with a business for a long time. Bad SEO is like getting gum in your daughter’s hair and having to cut it all off while mom’s on a business trip.

Mom might just kill you when she returns.

As far as we’re concerned here at Clicks and Clients, everything stays on the Internet forever and ever and ever. It’s always harder to clean up bad SEO than it is to start with good SEO in the first place

 

Think more like a PR firm

I’m pretty sure Google wants to turn SEO into digital PR. That’s what SEO is, basically. Links are signs that point to the client’s website. The more links, the more authoritative the site is in Google’s eyes. And what are articles in the paper but social links between a story and the public as told by a journalist?

 

Think about what SEOs do in PR terms

Let’s say someone in the PR department pitches a story to a journalist, and the journalist decides to write a story about the PR department’s company. The story the journalist writes and his publisher publishes is the social link between the company and the public. Insert “blogger” for journalist, and “SEO” for PR department and the story doesn’t lose any of its meaning. It still makes perfect sense. Panda and penguin were shots across the bow. The barrage is liable to show up within the next couple of years, if not months. The writing is on the wall for those who care to take two seconds to read it.

Google doesn’t want us doing “SEO” anymore. Google wants us doing “digital PR.”

 

Google hates tricks

There’s no trick to doing PR.

It’s one part old-school salesmanship, two parts clever angling, and at least four parts about building meaningful relationships. As “SEOs” the relationships we build are with bloggers instead of old-school journalists. I know for a fact a lot of “SEOs” got into the business in their mother’s basements, gaming Google with automated comment spamming and learning Excel as they went along in order to track their results. Your Excel tricks are still money good, but we’re all going to have to wipe the metaphorical Doritos dust off of our dingy t-shirts.

And maybe even buy some new shirts, ones with buttons. And cut our hair and put on some deodorant…before Google sends us sobbing to the unemployment office.

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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