Hot Tips For Starting Your Personal Brand

twitter on a smartphonePersonal branding has taken on a whole new meaning over the last decade as the Internet and social media platforms have allowed individuals to market themselves online. Personal branding once meant having a headshot and some business cards, but today it has evolved into personal websites and a strong social media presence. There are many industries in which focusing on personal branding is beneficial, but personal branding is most commonly used by entrepreneurs and freelance or contract-based business owners. If you are unfamiliar with social media and the role that it can play in personal branding, take a look at the suggestions below.


Must-Have Social Media Profiles

There are multiple social media sites to choose from, which can make it difficult to decide which accounts to sign up for first. At the very least LinkedIn, Facebook, and Twitter are essential for self-branding and online networking. The important thing to remember is that when you sign up for each of these accounts you need to commit to consistent interaction on all of your profiles. This means keeping your profile and contact information updated and responding to all messages and pertinent comments in a timely manner. You will also need to commit time to marketing your profiles and building your connections, friends, fans, and followers.


Keeping Your Professional Profiles Separate

While you may have personal contacts that you are connected to via your social media accounts, it is important to keep your professional accounts separate from your personal accounts. LinkedIn is designed specifically for professionals, but Facebook and Twitter are designed for both social and professional use. Many Facebook and Twitter users opt to have two accounts, one for personal use and one for professional use. Facebook even allows you to create a professional page that is linked to your personal account, but keeps your interactions and correspondence separate. By creating a private, personal Facebook account you can then create a separate public Facebook page. This way you can share things like family photos and personal messages on your private account that you would like to keep separate from your personal profile. This isn’t to suggest that your personal account has inappropriate content, but you may want to keep the two separate.


Where to Begin

It can be overwhelming when first getting started with social media, so start small by creating one account at a time. Begin with LinkedIn and take the time to create an online profile that presents you in a professional light. The advantage of LinkedIn that you do not have with any other social media sites is that you are able to see a list of all of the people worldwide who have recently viewed your profile. Once your personal information is complete, start networking and reaching out to former colleagues, professional acquaintances, and friends to “connect.” You can use your LinkedIn feed to begin posting professional advice, links to articles, or links to the work you are working on. However, it is important to strike a balance and resist the temptation to over post. Once you are comfortable with LinkedIn move on next to either Facebook or Twitter.


As with anything new, learning how to brand yourself on social media will take time and dedication. But within a few months it will feel like second nature and with consistent effort you will see your connections, friends, and fans continue to grow.


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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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