Four Tips For a Successful SEO Website Design

Apart from keeping aesthetics in focus, one challenging aspect of making a successful website design is to ensure that it is also optimized for search engines. And with Google making sure that websites are actually relevant to their niche and are not at all spammy, keeping the balance between aesthetics, ease of use and great content quality is getting more difficult. So if you are in the process of building your website and you want to leave enough room for on-page optimization, here are four helpful tips you can follow to make things work.

 

Keep things simple

Sure, a nice-looking layout is what easily grabs the eyes of site visitors. However, making things too elaborate will place much work for search engine spiders and may also discourage many users because they might find it complicated. As such, think about how you can make the journey of potential customers and search engines easier. Navigation links should be easily followed because the shorter the steps they need to make in finding your contact details, registering or completing the sale, the better the chances of your website getting ranked.

 

If you want to make sure that your website will still appear visually pleasing without compromising it SEO abilities, invest on webfonts.  These elements will allow you to create a clean, simple, engaging yet fully crawlable website.

 

Give mouse-overs a try

 

If your website is image heavy, you might want to give mouse-overs a try. A mouse-over state basically allows you to combine image and text into one. What happens here is that when an end-user hovers his or her mouse pointer on an image on your website, a description of the image or hyperlink will appear. The beauty of this solution is that the amount of work the user has to do is minimized, click through is maintained, and everything becomes crawlable and accessible to search engines.

 

Optimize for mobile

Don’t forget that a lot of people these days are using their mobile devices to look for products or services. And as a website owner, you want to make sure that they can find your business no matter what type of device they use. Hence, try building a site that can be viewed in different mobile formats and optimize it for search engines, too. Remember: if you are able to provide better service to your customers, you will receive more traffic to your website and eventually boost its page rankings.

 

Pay attention to your content

Keep in mind that a website with a stunning design is useless in terms of SEO if there is no good content in place. With Google spending more time improving its algorithm to keep spammers at bay and deliver relevant content to end users, it is a good idea to also focus on what your website actually contains. Include multiple articles, a couple of images and perhaps some videos that your niche will find relevant. And do make sure to update them with new materials on a regular basis.

 

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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