Four Crucial Online Advertising Tips For Businesses Of All Sizes

In this modern world, online advertising is more important than ever. If you don’t have a presence online, you may as well not exist to potential customers. How can people purchase your products or services if they aren’t aware that you even exist? Simply having an online presence isn’t the be all and end all, it is important to use online marketing tools effectively.

 

Get a great quality design

If you’re new to the world of online advertising, you probably know that you need a website, but don’t know what you need. Simply having a website isn’t enough. Users have literally millions of search results to scour through, so if your website doesn’t grab their attention, you will not get the customer. Investing in a decent quality website design can do wonders for your branding and online identity. Get a website that is visually stylish and relevant to your business. Your website should reflect your industry whilst having a distinctive, eye catching style of its own.

 

Mobile optimise your website

Smart phones are used more than ever before and this is only going to rise over the next few years. Customers expect to be able to find a website on the move. It is essential that your website is optimised for mobile viewing. Users don’t have the patience to scroll from side to side zooming in to read your text, trying to click tiny buttons. Your website should be optimised for viewing on mobile platforms to ensure that users can effortlessly view your content and get in touch.

 

Embrace social media

Most consumers expect a company to have a social media page. Facebook and Twitter are a must for all businesses. Social media allows you to interact with your customers on a more personal level and build relationships with people that may become your customers in the future. By posting interesting, relevant content on a social media page you will gain an online following and build a reputation as a credible company. Social media is also a chance to show off the great customer service you give. If customers see you reacting unprofessionally to any complaints you receive, this will paint your company in a bad light. Social media is your opportunity to represent yourself as a professional business.

 

Never neglect search

Although social media can result in business for some companies, for the majority of us, nothing is as effective as search advertising. Search advertising puts your websites in front of users exactly when they are looking for your product or service. SEO and PPC are still as relevant as ever. If you’re limited on time and want to get your services out there instantly, PPC can get your ads in front of your customers within a matter of hours. An SEO strategy should be adopted as a long term option which will hopefully mean that one day, you don’t need to pay for PPC. Many companies find that a blend of SEO and PPC is a great way to bring in the business.

 

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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