Five Ways To Seduce Your Web Visitors With A Persuasive Landing Page

A landing page is the first part of a website visitors see. If it doesn’t grab their attention, they are not going to stick around for long, so it is in your best interest to make your landing page as persuasive as possible. So where should you begin and what is the best way to create an enticing page that encourages visitors to stay awhile?

What is the Purpose of a Landing Page?

People come to your website in search of a product or service. The landing page is the virtual equivalent of your reception area. If a visitor likes what they see they are going to stay and listen to the sales pitch. If they don’t like what they see or the content is irrelevant, they will bounce on to another website, probably one belonging to your competitors.

 

Five Tips for a Better Landing Page

  • Keep it simple – Confusing landing pages with multiple messages are a huge turn off to visitors. The more there is to look at, the more likely they are to lose interest and go elsewhere. So concentrate on one message at a time to avoid confusion.
  • Have an attention grabbing headline – The headline is very important. It is often the first thing visitors see, so make sure it is compelling and to the point. Look at a newspaper and see how they write a great headline. Less is more when it comes to headlines, so bear that in mind when writing yours.
  • Write great copy – There is no point in coming up with a fantastic headline if the rest of the copy on the page is about as compelling as a day old bowl of porridge. The aim of the landing page is to seduce the visitor into buying whatever it is you are selling, so create some strong copy packed full of emotive action words, but devoid of fluff and filler.
  • Give readers a reason to stay – A landing page needs a strong call to action if it is to be effective. Make sure what you are offering is crystal clear and not open to misinterpretation. Be concise as this is more likely to seduce visitors.
  • Inspire trust – Most visitors are naturally suspicious. They have seen it all before and they need a good reason to stick around and buy your product or service. This means you need to build the trust and inspire confidence. There are lots of ways to do this, but write clean copy, free from errors, and include some reviews and endorsements on the landing page for starters.

A Well Designed Page

Aside from all of the above, having a well designed landing page is crucial. Make sure your landing page is great to look at and works well on mobile devices—it is becoming increasingly common for users to access web pages from smartphones and tablets, so you will miss out on visitors if your landing page doesn’t load properly on a mobile device. And lastly, always include social links on a landing page. That way if a visitor doesn’t stay, they still have the opportunity to share the page with someone else.

 

Be Sociable, Share!

Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
Be Sociable, Share!