Five Ways to Build a Following on Your Law Firm’s Twitter Account

Venturing into social media marketing can be a great way to increase your law firm’s online visibility. While social media marketing probably shouldn’t be your law firm’s main marketing focus, it can definitely help improve your online visibility and get potential clients to your website. Twitter is one of the most popular social networks at the moment, with an active user-base that’s still growing at a steady pace. Twitter can be a great place for law firms to connect with potential clients, but in order to be able to reach more people, it’s necessary to grow your following.


Getting more followers on Twitter can be tough, but there are a few tricks you can employ to increase your follower count. One thing to always keep in mind when trying to get more followers on Twitter is that you want to get followers who are a part of your relevant target audience. Getting 1000 followers from China won’t exactly help your Texas law firm get more cases. Let’s look at five ways you can build a relevant following on your law firm’s Twitter account.


Learn How to Use Twitter

First off, you need to know what Twitter is, how it works and what kind of language is being used on the social network. Before you’ll be able to properly use Twitter as a marketing tool, you need to learn about hashtags, retweets, cc’ing on Twitter, quoting tweets, sending direct messages, etc. Just search online and you’ll find some great resources that can teach you the Twitter basics.


Put it Out There That Your Firm is on Twitter

People can’t follow your law firm on Twitter if they don’t know that your firm is even active on Twitter. Put a Twitter link on your website, in your email signature, on your marketing material, etc. If you want to grow your following, you need to put it out there in as many places as possible that you’re on Twitter.


Regularly Post Valuable Information

Many businesses just create a Twitter profile and think that’s all they need to do to make a splash on the social network. Obviously, if you’re not regularly posting anything useful on Twitter, nobody will be inclined to follow you. People follow Twitter accounts because the believe they will get something of value out of it. Post interesting content on a regular schedule, but don’t overdo it. If you are posting 50 tweets per day, your followers’ timeline will get flooded with your posts and are more likely to unfollow you.


Also make sure you interact with people on Twitter. Answer legal questions and provide useful information to other Twitter users. Use the search function to find people who are asking legal questions in your area.


Tweet at the Right Times

Send out your tweets during times that your target users are most active on Twitter. Peak hours for Twitter are around 9 am, 12pm, 3pm and 6pm. You can use tools such as Buffer and HootSuite to schedule your tweets to be sent out around these times. That way you can just set this up at the start of the week for example.


Use Twitter Ads

Using Twitter ads can help grow your following by extending the reach of your tweets. Before you get into Twitter advertising, make sure that you find out how it works and what the best strategy for your advertising would be. It’s probably a good idea to hire an internet marketing firm or a freelancer to help you out with this.




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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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