Five Reasons to Get Your Business on Facebook

Facebook is one of those websites that many businesses initially didn’t trust and with good reasons. The site was largely about things other than business and it served more as a distraction than anything else. All these years later, however, Facebook is a must-have if you own a business big or small. The reach of Facebook alone is good enough reason to set up a page, but there are tons of other reasons as well. Here are five of the biggest reasons:


To show off your expertise

Facebook allows a business the opportunity to share knowledge. If you show yourself to have plenty of expertise in your line of work, then consumers will trust you. Trust is everything, right? Place a few articles or how-to type lists that show people you know what you are doing. You will find that people flock to you when they need your service or product.


To generate traffic to your website

Virtually every business these days owns a website or ten. If you don’t have a website for your business, then you need to stop reading this article right away and go get one. That is step one for any online presence. Once you have that in place, then a Facebook page can be a great portal to build linkbacks, generate traffic and move people towards your online brand. Building your brand should be paramount in your mind.


To build new client lists

When you pick up that first client or consumer completely because you had a Facebook page, then you will truly get the connection. Random people do come across your page and they do end up being clients if you have what they are looking for. Put the page out there and they will come.


To educate yourself and others

If you have a Facebook page and communicate with your visitors, you will inevitably learn about your business, their needs and the products or services that you are selling. More importantly, the clients will quickly learn about your business and be able to see that you know what you are doing. Again, it builds trust. Spend some time on your industry competition’s pages. You will see and learn things from this as well. There is absolutely nothing wrong with working with your competition to build awareness in your area about your products. Some even team up to do giveaways or similar contests.


To increase the bottom line

Just like any other business venture, the whole idea is to make money or advance your mission statement. Having a Facebook page has been proven to do that for most any business. The economic reach of your company will be increased from being brick and mortar bound to the entire World Wide Web. You will now be able to reach millions simply by taking the time to keep up your page.


Not using Facebook these days is akin to committing economic suicide. You can be sure your competition is doing it. If you are not doing it, then consider these five reasons and get your tail in gear! Go set up a Facebook business page today!


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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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