Facebook Marketing – Allowing Followers to Your Personal Facebook

Facebook marketingIf you use Facebook for business and marketing, it may not have occurred to you that you can also use your personal account for some marketing/promotional purposes if you do it correctly. While Facebook doesn’t allow outright advertising on personal accounts, you can use your personal account to talk about your own business, share posts from your fanpage and more.

Facebook marketing is a tricky beast but you get back what you put into it. Allowing followers to your personal Facebook profile is one more way to get the advantage when it comes to using Facebook. So let’s take a look at why and how you can do this.


Enabling Subscribers to Your Personal Account

Facebook gives you the option the turn on this feature so you won’t have people following you if you don’t want to allow it. Once you turn the feature on, anyone can follow you unless you block them on Facebook.

When you turn on the feature to allow subscribers to your personal account, you are essentially getting rid of the 5,000 friend limit. You can have as many people subscribe to you as they want. This is also a great way to help people feel more connected to you. It’s perfect for business owners and public figures. Your admirers can feel like they are “friends” with you but without you revealing too much personal info to too many people.

Enabling subscribers to your personal account will help you to gain visibility on Facebook, increase your reach and share your content or your fanpage content with more connections. While the feature has been around for awhile now, there are far too many people who are not taking full advantage of its benefits.


What to Post Once you Gain Subscribers

So now that you know how and why to do it, what kinds of posts should you make for these subscribers/followers to your personal account?

Anything that you share on Facebook that is business related and not too personal can be shared with your subscribers so think of things like new blog posts, marketing messages, fun statuses related to your business, shares from your fanpage and more. You can also use hashtags now that Facebook has enabled that feature and hashtags on your public posts could help you gain more attention for your brand.

If you build a big following then you might also want to include some personalized posts from time to time, that helps your followers feel closer to you. This doesn’t mean you run any security risks, but just that you share something about your hobbies, favorite foods, etc. You could share something about your day or your plans for the future.

Find out how to get more fans to your fanpage here on this site and go ahead and enable subscribers to your personal account and you will have a great setup for natural promotion. Remember that social media marketing is about community building and connections, not sales and marketing. This is one great feature of Facebook that allows you to build those connections more easily.

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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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