Facebook Ads – Killer Tips and Tricks for Facebook Paid Traffic

Paid traffic is the fastest way to improve your rankings and increase visibility of your website. I am sure most of small business owners runs ads on Google or Bing, but did you ever consider running campaigns on Facebook? Facebook ads can be very lucrative way if you do it right.


Facebook marketing is a great way to promote your small business and engage your potential clients even more. However, Facebook fan page is not the only way to promote your company on this social network. Facebook ads are proven effective strategy to dominate your niche with specialized targeting.


What about the budget?

It is all up to you. You can start with lower bids and test the campaigns. This is the most important thing. Be ready to lose some money in the beginning until you figure it out what campaigns are the most profitable ones. You can also change values during the campaign. The beauty of doing Facebook ads is that they are very effective and you don’t need to wait for weeks or months to see the results, and the best of all – you can start with a small budget.


How to set up your Facebook Campaign

Before you start your Facebook ads campaign, you obviously must have Facebook page which you will use to post links pointed to your company’s website and engage potential clients. It is a great idea to have a Facebook app, but we will cover that in another blog post.


The very last step in the process of signing up for a Facebook page is to create ads. After you do it, you can input billing information. If you already have your Facebook page,that is even better. Just create new ad from your Facebook page under “build audience” link or in the footer where you will see “create an ad” green button.


You can link to a Facebook page, company’s website or blog. For example, you can highlight all of your recent statuses on your Facebook page, while the Facebook ad center doesn’t pull up recent company’s blog posts in case you advertise a separate website. This is a small but very effective trick to maximize your efforts and it can be done from thumbnails from recent posts. There you can use 40 characters for a text description and also enter a 25-character headline. Use it wisely. Have in mind that you need to attract attention only with 25 characters in headlines and 40 characters in a text description.. Write a few examples before you decide. You can also change it every day to see which one converts better.


Thing you need to do if you want stand out from the crowd:

  • Fan acquisition campaign: try to acquire more page likes which will enable your brand to reach even more audience. You can use page like ads in the news feed. Encourage your visitors to share your posts by giving them discount for your products. This is simple, yet effective way to promote your business.
  • Unpublished page posts. These are the posts that only show in chosen user’s news feed. They are not shown on your page timeline. You can use it yo create multiple variations of your page pasts without spamming their Facebook profiles. This is a great strategy because you can customize your posts depending on your audience. While I was running Facebook campaign for Proctor Subaru car dealer, I had a strategy to target my audience, divide them in a few smaller groups and send a customized different posts to each group. Conversions were a lot higher than with basic approach, although I had to test and re-target groups couple of times.
  • Off site conversions with Facebook: You can use those unpublished page posts and even pages post link ads to send visitors to your company’s website, where visitors can be instructed to fill out a form with some information such as email and name. You can sign them up for an email newsletter or give them discount as your loyal customers, etc. Possibilities are endless.
  • Facebook is going mobile! Facebook is so far best social network for mobile advertising. You need to create mobile optimized version of your website and a landing page for Facebook ads, which is crucial. Many people forget to create landing page which is the reason why are their conversions are very low.


Keep an eye on your stats to modify your FB campaign. You need to test it constantly to find a winning ads. Facebook paid marketing tactics can be very profitable for your business if you do it right. If you have any questions, please ask in comments section.



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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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