Easy Ways To Utilize Online Media For Your Business

When it comes to your small or medium sized business, being able to take advantage of online media is a key way to market your business to your most likely customers. After all, the average Internet user logs in around 13 hours a week online, and over 80% of adults use the Internet regularly, according to a Harris Interactive poll highlighted on cnet.com. Find out super easy ways you can utilize online media for your own small or medium sized business, and see how you can get your fair share of marketing attention in the online world.

 

Give blogging a try

What’s great about blogging is that it’s relatively easy to accomplish for the average user. You can start a free blog, or pay to have a web host, and as long as you update your blog on a daily or weekly basis (a newsletter is a great idea, as are email updates for your subscribers and fans), you can market yourself without a lot of effort. A blog is a particularly great idea if you are a small business and have little to know experience with a website.

 

Make sure your website really delivers

Nothing is worse than a website that has outdated or irrelevant information, is always under construction, or is otherwise pointless to visitors. In short, make sure your website has lots of information, is updated at least once a week (or more, if you have added information that can be useful), and has a professional web host that can be relied on. You want your font to be easily read, the website to be easy to navigate, and above all, you want your website to be something that users can easily buy from.

 

If your website is boring or difficult to use, then make it more engaging by hiring a website designer to set up your site in a more user-friendly manner. You will love the traffic your website can attract and the better reputation your company can receive.

 

Set up and email list

Make sure all visitors to your website or blog have an incentive to join your email list. Maybe you email out certain coupons or discounts, or send out an ‘upcoming events’ email once a month to those who subscribe to the list. The point is to attract customer retention by giving them a reason to subscribe to you with their email. You will have more repeat business and better word-of-mouth both online and in regular traffic this way.

 

Create great ‘call to action’ on your website

If your website doesn’t make a customer want to buy, know more, or at least make them want to click through your various products or services, you don’t have an exciting enough ‘call to action’. Animated infographics can help draw customer attention and make your website more unique in the users’ eyes, as can using engaging words and fonts that make readers and visitors excited to be viewing your site.

 

You want your customers to move forward with a sale or inquiry, and if your website isn’t encouraging them, you need to change your verbage and your layout. Phrases that give a customer incentive, like, ‘Call today for a free estimate’ or ‘Click here for a free tour’ make a customer feel like they are getting a great value, and often leads to a sale, or at the very least, gets their attention a little longer.

 

When it comes to online marketing, there are many easy ways to use online media to your advantage. All it takes is having the right blog or website, updating often to increase traffic, and using the right techniques to catch customer attention. With these online media tools, you can see your small or medium sized business become a larger success.

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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