E-commerce – The Five Crucial Steps To Creating A Successful E-commerce Business

Starting a new e-commerce business can be daunting. With so much to consider from your website, to marketing, to customer service, it is difficult to know where to focus. No area should be spared in favour of another, it is important to put time into perfecting each area of your business, starting from the beginning.

 

Step one – Establishing your branding

First things first, it is important to identify exactly who your company is, what you do and what image you want to convey. The brand should be established from the offset or your messages will become muddled. It is important that your products, website and brand all tie in together. Think in terms of unique selling points, what sets you apart from your competitors?

 

Step two – Which products?

Your branding and website could be mind-blowing, but if no one buys your products, you don’t really have a business at all. Your products should be selected around the same time as you establish your brand. Selecting products involves considering pricing, how you can make a profit and which will be most likely to sell.

 

Step three – Getting your website just perfect

Your website should be effective on two levels. First and foremost, it must create a great first impression which retains visitors to your website. Your website should look professional and convey your branding. A user should understand exactly what your business is about instantly. Secondly, your website should function seamlessly. If your website is difficult to navigate, slow to load or has broken links, users will become frustrated and leave your website instantly. It is likely that your website will be a huge investment, but it is vital that you get it spot on.

 

Step four – Reaching your target market online

A great brand, sought after products and a stunning website are all useless if users cannot find your business. When your website goes live, no one will see it without marketing. Your website should be marketed with search engine optimisation, pay per click or both to ensure that it displays on search engines when users are looking for products like yours. You could also try to get a little exposure via social media, although this is not a guaranteed way to drive business. Social media is all about engagement, which becomes very relevant in step five.

 

Step five – Never underestimate the importance of customer service

Finally, customer service is important. In this day and age, if a customer receives poor service, they head straight online to complain. Nothing damages a new business like bad reviews do. On a basic level, replying to customers and delivering products promptly is the bare minimum. Going above and beyond will enable you to stand out. Consider sending a number of emails updating customers about the status of their order. Connect with customers on social media websites and interact with them on a personal level. Quality service sticks in people’s memory and helps you to secure loyal customers.

 

 

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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