Driving Traffic to Your Small Business Website

traffic to websiteIs the Internet the best thing that’s ever happened to small business owners? Given its ability to help tiny shops and craftsmen compete with giant, international corporations we’d have to answer that question in the affirmative.

Web-based commerce removes a number of costly and complicated logistical obstacles that seriously impeded any smaller company’s chances of doing business outside of a very narrow demographic.  These days, even the smallest entrepreneur can sell his or her wares to customers around the world through a basic website.

 

While putting together a good looking, and functional, website with e-commerce capabilities isn’t all that tough, getting customers to actually see your site is another matter entirely. After all, even the best website in the world won’t move product unless customers can find it.

 

So how can small business owners drive traffic to their websites and start taking advantage of the web revolution? Here are a few tips to get them started.

 

Creating Great Content

How many times have you been interested in learning more about a product you were thinking about buying, only to visit the company website and find almost no information beyond how to place an order? This is a common mistake that small business website owners make because they don’t invest in good content.

 

It’s vitally important that you treat the visitors to your website the way you would like to be treated when you visit a website. No one wants to visit a website that doesn’t offer anything of value, and good content is very valuable.

 

Crafting a content marketing strategy that drives traffic to your website is an investment that’s going to take time and money, but it’s also one that offers a high return on investment (ROI). The key to getting this strategy off on the right foot is to hire a good writer to manage your site.

 

We strongly urge you to hire someone to write for your site that can actually come up with high quality content that’s going to turn readers into customers. If your approach to content marketing is to simply post up anything, with no regard for quality, you’re better off skipping out on a website entirely.

 

Marketing Your Content

At this point you probably won’t be shocked to find out that simply having great content on your site is not going to be enough on its own. For that reason, you need to have one of your employees continually posting your content on social media such as Twitter.

 

This isn’t a strategy that’s likely to pay off right away, but if you persist, you’ll see a steadily rising number of customers flocking to your site. If the content contains a well crafted call-to-action that puts your customer on the track to a purchase, your content investment will have been money well spent.

 

If you’re ready to take on the big boys and really get serious about increasing your revenue, investing in a content marketing strategy is something you’ll never regret; especially when those new customers start pouring in.

 

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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