Digital Marketing for Small Businesses – Survey Results in a Nutshell

Digital Marketing for Business - survey feedbackFor the last few months we were conducting a survey, where small businesses were asked a number of questions about their digital marketing and the need for knowledge.


Over 2000 businesses where exposed to the survey using a number of different means – Facebook targeted advertising, email marketing, LinkedIn and Google advertising.


We have received 411 responses – result was pleasantly surprising. As a “Thank You” to all of you who have participated, we are sharing some of the results and giving a free training – as promised.


31% of all the companies that have participated in our survey are B2B (Business to Business) companies, 20% B2C (Business to Consumer) and the remaining 49% serve both businesses and consumers.


83% of all the business has a business website, 8% are planning to get one done, but 9% do not plan to have a website. We hope that this will change in the future. A business without website is unlikely to survive much longer these days.


Do you blog for your business? Congratulations, if you do! As over 56% of business do not have a blog. Only 2% blog daily, 6% blog few times a week, 7% blog weekly, 8% – monthly, 14% less than monthly.


Being a Social Media marketing company we really were looking forward to the question results on Social media.


Only 20% of all the businesses have Facebook page and are happy with results it delivers. 43% have Facebook page and are not happy, 19% need to start one and 18% are determined not to have a Facebook page for their business. 18% who do not plan to have a Facebook page is a number, that is highly disappointing.


Out of 86% of businesses that use LinkedIn, 66%  think they do not use LinkedIn efficiently enough.


To the question “Who does your digital marketing?” – 77% of businesses replied that they do their digital marketing themselves or their staff does it. Looking at the responses we would see this as a cause for most of the dissatisfaction and inefficiencies in the digital marketing performance.


It is pretty clear from the survey results, that businesses need a lot more education in all things digital.


What about your business? Do you blog? Are you happy with your Facebook page? Do you use LinkedIn for business efficiently? Let us know in the comments below.



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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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