Digital Marketing for Businesses – Digital Marketing Trends You Must Embrace

Digital marketing for businessBloggers normally write “trend” posts annually but with the haste of change in this kind of business, maybe this needs to be done every six months. As we move into the next half of 2013, there are some digital trends that appear to be following the utmost right now. Below are some of the 7 digital marketing trend that one needs to embrace.


1. Content Advertising or Content Marketing?

Promoters are getting distressed for new ways to uncover their client messages. Thus, the idea of native marketing or unification content and marketing is popular with vast implications for content creators, marketers and consumers.


2. Let’s Get Small

One of the ways of getting information through to your client’s pipeline is by making a lot of information digestible and smaller. This explicates the rise of Instagram, Infrographics, Vine and Pinterest. These days, all innovations are coming from small”. The focus on visual and compact content should be decent news in photography and graphic design.


3. Augmented Reality

Google Glass is basically the initial entry in the wearable technology trend. The internet is very important in real world as it helps people change how they communicate, connect, discover, learn and entertain themselves.


4. Social Influence Marketing

This is one of the most inevitable and powerful trend. This trend is going conventional and there are many key advertising agencies that have created influence marketing department. In addition, boutique agencies which are devoted to influence marketing are cropping up. This trend is really exploding.


5. Internal versus External

Big cash in social media is not in advertising applications that people see nowadays. It is basically application of these tools internally to a large enterprise to unlock information, resolve problems quickly and enable collaboration. This has already taken off in large companies and with time, all companies will have it.


6. User-friendly Big Data

In the recent past there have been a lot of talk regarding big data even though on the advertising front, there has been moderately little progress matched to the buzz. This is simply because most marketing executives do not know sufficient about it to ask the correct questions. However, this is coming to an end since those individuals who can refine wisdom from the numbers will end up winning. Marketing is turning out to be math. Thus, you should consider hiring a statistician as your subsequent marketing employee.


7. 3D printing

3D printing is very significant as it is going to transform procurement, logistics and eCommerce. 3D printing will create completely new business models. With 3D printing, an individual is in a position to scan documents within a short period and the printer will produce copies that an individual needs. Thus, in future, you will not have to leave your household so that you can get many common items. It is even possible for new and classy devices will show up at traders in order to offer murky or out-of-stock stuffs in a moment. Think of some impacts on the cost of keeping and storing portions of inventories at an industrial plant. These are the 7 marketing trend you must be doing.

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Jurgita Glodenyte


Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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