Three Online Reputation Management Tips for Non-Profit Organizations

Running a non-profit organization can be quite similar to running a for-profit company. Both non-profit and for-profit companies seek to increase revenues and minimize expenses, but they differ in one very important way: their approach to marketing.  

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SEO – Best Local Search Practices For Small Business

local seoWhat Is Local Search?

As search engines have evolved over the last 15 years, one goal has always been constant for them: Provide the best results to their users.

 

In a way, local search has always been around in one form or another. In the beginning it was basically about making sure that if your restaurant had a website, you put the address and contact info on there. That way the search engines like Yahoo!, AOL or Lycos could easily find where you were located. It just made sense. Then came internet

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3 Compelling Reasons You Should be Using Video Marketing

video marketingVideo marketing seems to be all the rave these days. Internet marketing gurus constantly implore you to hop on board the video marketing train before the bandwagon fills up. Why would you create videos to spread the word about your opportunity? The medium of video creates trust like few other platforms. Imagine seeing a real, live, breathing person speaking a clear and powerful message

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How Social Media Marketing Works for The Travel Industry

social media for travel industryAdvantages of using Social Media for Travel Companies

Social Media networks can be used to travel company’s advantage just as it can be a disadvantage. By promoting travel services, products and offers directly to followers and potential followers on social media sites, this can increase brand awareness, customer retention, and help to gain new customers, which all inevitably lead to greater profit margins.

 

Social media has become an integral part of travel marketing. “Because it’s where your customers are,” says BA’s content strategy advisor, Kim Willis. She says: “It’s now an important part of how people plan, book and share experiences about their trips.”

 

A recent example of social media working for a Travel Company was with Virgin Atlantic. Richard Branson publicised via a press release that Virgin would fly a glass-bottomed airplane travelling from London to Scotland. This turned out to be an April fool’s prank, however, the amount of good publicity it created from just a simple, but effective idea was incredible; the prank was banded about via Twitter.

 

People that visit networking sites tend to trust those who they are friends with, more than what an advert on the TV says for example, and in a way makes sense; perhaps more travel companies should realise that what they say is not as powerful as what others say about them on social networking sites. Some do already, but there are those, especially the smaller independent travel companies who perhaps don’t utilise the social networking tool as well as they could and give more attention to what it actually says on their website or in the shop window.

 

How Travel Companies use Social Networking to their Advantage

Reuben Arnold, Virgin Atlantic’s director of brand and customer experience stated “It was phenomenally successful and it had a social reach of 3.5 million, was picked up by traditional media such as the BBC and was even reported as fact in China.” Reuben Arnold also suggested that there was little doubt that they would have ever achieved this level of marketing promotion success through the more ‘traditional’ channels.

 

Virgin Atlantics head of Creative Strategy, Vivek Wagle added that Social Media has created another way for travellers to decide on their destination, travel supplier, travel insurance etc. Travellers will search and look at reviews on social networking sites and go by what others on there are saying about destinations, companies to use, if there are any discounts, advice on best travel insurance and much more.

 

Social Media Issues for Travel Companies

Social media is in theory an ideal marketing channel for travel industry companies promoting their products and services, that is at least  until complaints start to fly around and potentially thousands can see exactly what the customer is complaining about.

 

Travel companies do not have this issue when dealing with issues over the phone or via email, but in the world of social media, it’s all in plain sight.  This of course can be damaging for travel companies, however, if handled fairly, sufficiently and quickly, there should be no reason for travel companies to panic.

 

Unfortunately, it’s not as simple as that; issues can be branded about on several websites without a travel company knowing about it, leaving them with no alternative but to not respond to all issues made on those sites. The best way for handling those complaints online however, is to respond to comments made by individuals on the major social networking sites; Twitter, Facebook, Google+ and so on.

 

Another aspect that travel companies cannot ignore in regards to social networking is that 42% of people who complain via social networking sites expect a response within an hour, recent figures show from a recent report carried out by Edison Research. In response to the results of the survey, Wagle stated: “You can’t fall asleep on Twitter. It requires significant love and attention from our side.”

 

Direct Marketing in the Travel Industry

On the flip side of social media, are the direct marketing campaigns, which can be just as effective in terms of creating awareness and being able to target certain groups of people through profile targeting; this is a much improved and sophisticated technique as opposed to the random targeting methods used in the past.

 

Furthermore, direct marketing can work will in conjunction with social media aspects; leaflets sent directly to a past, current or potential customers door can reiterate a message that’s been sent via social media channels, and therefore, helping the message to be stronger and more memorable.

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Domain Name Tools to Find Great Domains You Probably do not Know

As you search for a domain name, especially more than one, chances are it is a very cumbersome process with little motivation. However, with the right domain tools you can find great domains you would not have access to in normal circumstances. There are a number of tools you can use to help you find the best domains.  

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How to Effectively Use Social Media to Save Money on Office Supplies For Your Small Business

save money with social media

Every small business owner wants to find the very best ways to save the most money on the supplies that he or she needs to effectively run his or her organisation. Everything from ink and toner for printers, copying machines, and fax machines, to paper and other miscellaneous supplies

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Promote Your Flooring Company on Social Media Using the Following Four Tips

social media for flooring companiesSometimes a business owner just needs a little bit of extra assistance in coming up with a marketing plan that will boost brand recognition and sales. When it comes to social media these days, some businesses also need help figuring out how to use these types of websites to generate more traffic to their official websites and turn that traffic into new customers as well.

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Five Ways to Build a Following on Your Law Firm’s Twitter Account

Venturing into social media marketing can be a great way to increase your law firm’s online visibility. While social media marketing probably shouldn’t be your law firm’s main marketing focus, it can definitely help improve your online visibility and get potential clients to your website. Twitter is one of the most popular social networks at the moment, with an active user-base that’s still growing

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Why it is Important to Register Your Preferred Domain Names

register domains

The registration of your preferred domain names is possible through the right registration service; in fact, you have a wealth of options for registering domain names. For instance, you may make a singular purchase or choose to participate in bulk name registration. If you require these services it’s good to review the all the offerings of the domain registrar to determine

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How to Drive More Traffic to Your Website From Your Facebook Page

Facebook marketing

Drive More Traffic to Your Website From Your Facebook Page

If you aren’t already, participating in social media needs to play an important role in your online marketing efforts. Facebook is one of the top social media sites and has a reach that is truly global and comprehensive. This makes it worthwhile to take the time to create a strategy for driving your Facebook

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