A Guide To How To Use Social Media For Your Business

social mediaIf you were to ask someone what is the best way to make the general public and interested parties aware of their new business, do you believe that most people would respond with the correct answer? Some may give a vague response like “advertising” and someone else might say “word of mouth.” Of course both of these strategies will get the word out about a new business venture.

 

Both methods are tried and true and will absolutely create some sort of buzz. But neither of these methods are the very best way to make an announcement about your new business to the world. No, the correct answer to the question, “what is the best way to let the world know about my new business?” is: Social Media Marketing. This is the correct answer for the internet age we are in now. No question about it. Social media has taken hold of the way people advertise. Sure larger companies with an actual marketing and advertising budget may be able to spend a lot of money on widespread advertising that covers all media and markets like television and radio. But the smaller, newer businesses simply do not have that kind of money in their budgets.

 

Therefore, if new business owners do not know already, they need to be made aware of the power and limitless possibilities that come with social media marketing and advertising. Not only is social media free but it also extends itself internationally. In the internet-friendly world of 2013, it simply cannot hurt for your business, product or service to be known on a global level.

 

However there are very essential decisions that must be made prior to opening up your business to the world of social media.

 

First you must research the many different types of social media platforms that are available. This is essential in the success of your social media reputation. You must find at least one that meets your criteria and understands the goals you are trying to accomplish with your marketing and advertising. Ask around and read up on the different types of platforms available. Know and understand their pros and cons. See what other businesses similar to yours have used for social media.

 

Secondly, once you have chosen a social media platform lay out the plan for your social media reputation. What are your goals for using the service? To build an online following or to make the public aware of specials and sales of your product? To allow customers to review your services? To provide coupons and advertise local events? Answering these questions first before you step out into the social media world, is very important. Similar to a business plan, you need to have a plan for the direction in which you want your online reputation to go. You must always have control over the image you present on social media. This is very important and essential. A loss of control can have detrimental effects on the reputation of your business.

 

Thirdly, do not be afraid to take chances. Allow your business to flourish online through contacts, photos, notices, video and products. Social media, when used for positive change, can have amazing effects on the reputation of your business as well as the bottom line.

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Jurgita Glodenyte

   

Jurgita Glodenyte

Jurgita Glodenyte is an online/digital & social media marketer, manager, strategist, consultant, trainer and public speaker. Her goal is to give companies she works with the tools to make them successful in a technology based economy. Jurgita has written a few books on digital marketing & social media.
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